1. Video Merchandising for Automotive Presented August, 2014 Confidential & Proprietary

2. Page 2 Our Role in the Video Marketplace Celebrating “over 300 million videos served”...we’re the largest automotive video provider in the world. Liquidus makes 5 to 10 million vehicle videos available to the automotive retail marketplace each month, domestically and abroad. Clients such as GM CPO, Ford Direct, Cars.com, Edmunds.com and more. MILLION 5-10 MILLION 250 We’re trusted to deliver the best video by the biggest names in the business. Liquidus & Video

3. Page 3 The Latest Video Solution from Liquidus…Video 5 Discussion Preview Demos Best Viewed in Google Chrome.

4. Why Video Marketing? “If a picture’s worth 1,000 words, a video is worth 1.8 million words per 1 minute of video” - Dr. James McQuivey, Forrester Research

5. Page 5 It’s become cheap, commoditized and distributed, thanks largely to YouTube Video is better than text and images (and is replacing them) De-complicates complex products such as automobiles, real estate, etc. Why is Video So Popular All of a Sudden? Why Video

6. Page 6 of consumers report that videos increase their likelihood of making a purchase on a mobile device.1 of video researchers plan to watch auto videos for the next time they shop for a car, compared to 78% last year. 2 shoppers visited a store online or in-person as a direct result of watching a video. 3 1. Adobe Mobile Consumer Survey, 2012 2. Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, 2013 3. ReelSEO, August 2012 Why Video

7. Page 7 61% of vehicle shoppers research with online video. 6 Internet video traffic will be 69% of all global consumer Internet traffic in 2017. 4 YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. 5 Of all ad formats, online video is #1 for driving consideration among shoppers. 7 of marketing professionals worldwide cite video as the type of content with the best ROI. 8 Why Video 4. Cisco, 2013 5. Forbes, 2012 6,7. Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, 2013 8. eMarketer, 2013

8. Page 8 A Major Growth Opportunity for Resellers Online videos will account for $9.12 billion in dealer ad dollars in 2018 - up from $1.14 billion last year, and $690 million the year before, according to a Borrell forecast. 9 IAB predicts 2018 to be over $12 billion. Why Video 9. Borrell Associates, July, 2013

9. Page 9 “J.D. Power to Third-Party Automotive Websites: Video Content is King” “More than two-thirds (68%) of vehicle shoppers surveyed by J.D. Power reporting that video viewed on third-party websites is "important" in their online shopping process.” * Why Video * Automotive News, Jeff Youngs, March 27, 2014.. Citing J.D. Power 2014 Third-Party Automotive Website Evaluation Study,SM The Top 2 Video Experience sites are Liquidus video clients

10. Why Video Increases Sales Volume & Revenue Critical, low-funnel sales tool that helps close sales Increased Engagement Rates 71% of Liquidus Videos are Played 84% Completion Rate 48% Increase in “View Time Per Vehicle”—the #1 predictor of propensity to buy Lead Generation Lift 13-19% Lift Less than Half the Cost of a Traditional Lead Syndication & Search Engine Optimization (SEO) Increased Site Traffic & Usability Greater listing distribution means more exposure and increased sales velocity

11. Why Liquidus Video? Slick, fast, reliable, engaging, responsive, affordable and smart…it’s “video advertising that learns”

12. Page 12 The Only Real-Time Solution in the Market Why Video No out-of date videos and slow turnarounds No clunky, static hardfiles (except where required for SEO) No high costs of production, editing, and re-deployment Benefit: It’s affordable, easy, and always up-to-date regardless of the size of client or inventory…set it & forget it. Frank describes the advantages of Real-Time Video

13. Page 13 The Only Dynamic Solution in the Market Why Video Benefit: It’s more relevant to each user and more likely to sell the vehicle…it’s video advertising that learns. “Relevance Marketing”-- This platform knows the consumer’s shopping history, device and connection speed and tailors the video content on-the- fly.

14. Page 14 Video 5 is the Fastest Solution in the Market Why Video Benefit: Faster availability to help dealers turn inventory and more views from buyers because fewer drop or “time-out”. Liquidus Video is Faster in all Respects… Faster and easier to deploy and update for clients. Faster to download for car buyers on mobile

15. More About Video 5 Frank Describes the Benefits of V5

16. Page 16 The Next Generation of Video Video 5 Overview Video 5 Player -Customizable Layout -Custom Dealer-Level Branding, Messaging, Promotion Elements, Colors, etc. -Device Detection—expand player size, shape in any direction. -Can Interact with VDPs—pull page data into video, and expand into content Vehicle Marketing -Enhanced CPO Overlays -Voiceover Syncs to Text -Enhanced Video Scripts -Enhanced Voice Talent Video Player Framework -High-Definition -Fast download -Platform Customization Additional DemoAdditional Demo on a VDP

17. Page 17 In a World Where Half of Your Traffic Comes from Mobile Devices, You Need the Solution that Functions Best on Mobile Video 5 on Mobile V5 Downloads instantly because it’s HTML… -Better than HTML5 because it works on all browsers -Several times faster than any competitive offering on mobile -Lifts video engagement and completion rates -Reduces wait-time frustration, download pauses, and consumer video exits

18. Page 18 Mobile Video 5 Maximizes Screens on ALL Devices Video 5 on Mobile Custom-tailored to adapt and maximize any mobile-device screen— horizontally or vertically. Doesn’t leave gaps on either side of the player…fills screen for maximum viewability. Rotated to Landscape: 3-Screen Demo Vertical:

19. Video 5 Benefit Summary FeaturesAdvantagesBenefits HTML BasedDownloads instantly - faster than any competitive offering More views and completions - users won't give up on downloading Dynamic, Real-TimeUpdates made to your listings automatically change in the video player Users see the most current and up-to- date information, such as price CustomizableThe player can have your own look and feel - meets your brands standards and selling objectives Maximizes impact and leads ImmersiveCan include other videos and links to information, such as financing Provides users the information they really need/want Device DetectionThe system detects the device and can instantly adjust the length, content, and shape of the video accordingly Users get a video experience tailored to their connection and device Behavior DetectionInstantly reacts to the user. Selects, suppresses and arranges content based on user shopping history Learns with each view what a customer’s shopping for to give them personalized, relevant info Integrates w/ Web Page – w/o Blocking Page Content Can extract data from a Web pageVideo data is consistent with page

20. Premium Video Services Add-Ons

21. Add-On Premium Services Provides Additional Data for New Inventory Includes Localized Incentives & Financing Info that Drive Purchase Shows Down-Funnel Consumers the Exact Vehicle They Can Buy May Be Eligible for OEM Co-Op Funding According to KBB Market Research… “90 percent of vehicle shoppers would prefer to view actual photos of new vehicles currently on the dealer's lot than view stock photography of a vehicle they are interested in buying.” New-Vehicle Video Note: Best for dealers whose on-the-lot processors capture new-vehicle inventory.

22. Add-On Premium Services Keeps prospects on the lot if they don’t find the exact vehicle they want right away Also great for upselling into better trim packages. Great for dealer and dealer-group websites. When dealers use their On-The-Lot Processors to capture images of new inventory (as well as used) this is a strong lead-retention tool. “Similar Vehicles” Option

23. Page 23 vSEO & Syndication Services You’ve Come to Expect Add-On Premium Services Syndication to Dealer YouTube Accounts Model-Level video that’s non-VIN-specific can be deployed into dealer YouTube accounts to maximize traffic from general search criteria Unlimited Syndication to Dealer Sites & Major Portals - AutoTrader.com, Cars.com, EveryCarListed, Vast, etc. - TubeMogul = dozen additional video destination sites Additional SEO services - Microsites add another location for SEO, provide alternative vehicle selections and drive traffic back to your site - Video Site Maps help search engines find and list video Foreign Language Integration

24. Page 24 Facebook Video Inventory - Socialink Add-On Premium Services Automatically Keep Your Inventory & Videos in Sync w/ Latest Inventory Updates Connect Your Inventory to Over 500 million* Users Application Easily Installs on Dealer’s Existing Facebook Page Fully Integrated into your Dealer Facebook page

25. Monetization

26. Monetization Mark-ups can range from 100% to 300% depending on volume. Even with high margins, you stay price competitive at retail. Real-time technology allows Liquidus to keep wholesale pricing lower than competition. Liquidus provides the opportunity to pilot and test…to grow with you to validate your success. Video From Liquidus is a High-Margin Re-Sale Opportunity… …Or, It’s a Low-Cost, High-Value Marketing Tool for Your Dealer Base

27. Q&AContacts:

28. Page 28 Overview Topics Why Video? Video Objectives for Retail Optimum Test Verticals Critical Factors for Success Demonstration Business Model