1. City Sara VonBargen, Sr. Implementation Manager sara.vonbargen@govdelivery.com GovDelivery ® Email & Digital Subscription Management: Better Public Communication in Indiana December 8, 2009

2. 2 Agenda  Email is a critical channel  Maximizing Subscribers - Why the numbers matter  Best Practices –Subscription Link –Subscription Items –Email Updates  GovDelivery New Product Features  Questions & Answers

3. 3 Email is the Number 1 Use of the Internet 54% 41% 31% 14% Source: Pew Internet and American Life Project

4. 4 Maximizing Subscribers- Why the numbers matter  Gives you an ROI for your website  Keeps the public updated on day-to-day and urgent updates from your organization  Provides an immediate channel to get message out to citizens in a matter of minutes  Gets your message out unfiltered: residents get the story directly from you without the media spin

5. 5 GovDelivery ® Integration Best Practices 1.Homepage Integration. Put graphics and links on homepage to Quick Subscribe page, as well as any individual items. 2.Permanent Description Page. Describe the service and provide links for returning users to make changes. http://www.in.gov/core/subscriptions.htm http://www.in.gov/core/subscriptions.htm 3. Subscription Item Integration. Each item offered for subscription should have a signup link on the site. 4.Options. Provide many subscription choices. 5.Link Additions. Add links when new information is added.

6. 6 Subscription Options More options = more subscriptions per subscriber Agencies offering more options typically see more subscriptions per subscriber # of subscription options Avg. subscriptions per subscriber

7. 7 Best Practices – Email Updates  Recipients  Custom From Name and Email Address  Unique Subject Line  Attachments

8. 8 Best Practices – Email Updates  Header Images  Body Text and Links

9. 9 Best Practices – Email Updates  Footer  Previewing, Tests, Drafts and Schedules

10. 10 Current Priorities for Improving Digital Communication 1.Offer key topics from each agency What does the public care about – Web Trends What do you want to communicate Need help: help@govdelivery.comhelp@govdelivery.com 2.Have 1-2 people in your agency trained as GovDelivery administrators Training takes 1 hour GovDelivery can address your specific questions/concerns during training 3.Start sending messages to the public

11. 11 Results to Date  People signed up: 365,000+ Current topics: MyDNR, Licensing Bureau, Wild Bulletin  Emails sent to date: 5.5 million+  739+ Publicly Available Subscription Options  45+ Agencies Actively Sending through GovDelivery

12. 12 New GovDelivery Capabilities  Social Media Integration  Deletions Report  Message Analytics  Share this Email  Information Sharing Widget  On Demand SMS 2–Way Text

13. 13 Social Media Integration  Flickr, YouTube, Twitter and Facebook Subscription Items  Promote your Social Media Sites with GovDelivery  Share this Email

14. 14 Subscriber Profile Deletions Report  See subscribers that have been deleted

15. 15 Message Analytics Deliverability data for all bulletins Government-Wide Results: Over 50% of subscribers to federal government content open or click on an email at least once every 45 days

16. 16 Message Analytics Deliverability data for individual recipients GovDelivery stores data on every click through and open; reports can be exported or viewed online

17. 17 Content Sharing Email Content Sharing to Social Media Subscriber Receives Email from FDA Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook” Subscriber Comments on Story Content Posted to Social Media

18. 18 GovDelivery Widget Capability Step 1: FDA Sends Email Step 2: GovDelivery Data Feed Automatically Updates Widget Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.

19. 19 GovDelivery Widget Capability Step 3: Stakeholder Views Content Online Integrated subscription capability to build subscriber base Integrated sharing capability promotes reposting to social media

20. 20 On-Demand SMS (2-Way Text) Allows individuals to request real-time information, delivered to mobile device:  Mobile users access real-time information that often impacts their daily lives and schedules. Data such as train schedules, road closings, or flu vaccination clinic locations is available on agency website, individuals query agency for information through a text message ‘code’, information is automatically sent back to the mobile device. Information is “pulled” or requested by individuals.  Instant delivery of real-time information. Uses native SMS.  Stand-alone text messaging solution.  Improves Service to the Public. Improve customer service by giving individuals access to information that is important to them, often information that impacts their daily life and schedules.  Integrates easily with web or XML feeds. Pricing:  Two-way transactional messaging fee applies. Per message transaction fees range from $0.05-$0.09 depending on volume usage.

21. City Questions?