1. 1 September 2013 Confidential and Proprietary Next Generation of Cars.com Video

2. 2 Agenda ● Welcome and Overview ● Cars.com Product Organization Overview ● Video Solution Assessment ● Cars.com Video ‘State of the Union’ ● Quick Video Overview ● Recap from Initial Release to Video 4.0 ● Next Generation Cars.com Video ● Video 5 ● Video Support ● Related Inventory Level Video Products ● Vehicle Data Roadmap

3. 3 The Importance of Video Automotive News August 19, 2013 - 12:01 am ET Online videos of car dealerships and their inventories will be among the hottest marketing tools in auto retailing over the next five years Online videos of car dealerships and their inventories will be among the hottest marketing tools in auto retailing over the next five years, according to a new U.S. forecast of auto advertising trends. More money also will flow into targeted online display advertising More money also will flow into targeted online display advertising, according to a multiyear outlook from research firm Borrell Associates Inc. in Williamsburg, VA. Targeted online display ads might include a dealership's banner ad that appears on an individual's Facebook page based on his age, demographics or shopping habits. "What you're seeing is auto companies and dealerships becoming much more sophisticated in their ability to target consumers," says Kip Cassino, Borrell executive vice president. "That's a key trend for the next five years. Dealer floor traffic is falling because fewer consumers are out looking for information at the dealership. Those who intend to buy are more focused on what they want.“ Targeted online display advertising accounted for $1.19 billion in U.S. new-car dealership ad spending last year -- double from the year before. Borrell forecasts that the medium will soar to $9.11 billion in dealer ad dollars in 2018. Online videos will account for $9.12 billion in dealer ad dollars in 2018 Online videos will account for $9.12 billion in dealer ad dollars in 2018 -- up from $1.14 billion last year, and $690 million the year before, according to the forecast. The projections are based on data and interviews collected from more than 2,000 dealerships, ad agencies, media buyers and others. Borrell forecasts that another fast-rising auto retail marketing tool of recent years -- paid Internet search -- is headed for a sharp downturn. Paid search, in which a dealer pays for a preferred position in Internet searches, will decline in ad spending from an estimated $1.71 billion this year to $682 million in 2018, according to the forecast. Cassino says that dealerships are rapidly becoming more expert at doing their search engine optimization -- achieving the same results without spending ad dollars. Read more… Automotive News August 19, 2013 - 12:01 am ET Online videos of car dealerships and their inventories will be among the hottest marketing tools in auto retailing over the next five years Online videos of car dealerships and their inventories will be among the hottest marketing tools in auto retailing over the next five years, according to a new U.S. forecast of auto advertising trends. More money also will flow into targeted online display advertising More money also will flow into targeted online display advertising, according to a multiyear outlook from research firm Borrell Associates Inc. in Williamsburg, VA. Targeted online display ads might include a dealership's banner ad that appears on an individual's Facebook page based on his age, demographics or shopping habits. "What you're seeing is auto companies and dealerships becoming much more sophisticated in their ability to target consumers," says Kip Cassino, Borrell executive vice president. "That's a key trend for the next five years. Dealer floor traffic is falling because fewer consumers are out looking for information at the dealership. Those who intend to buy are more focused on what they want.“ Targeted online display advertising accounted for $1.19 billion in U.S. new-car dealership ad spending last year -- double from the year before. Borrell forecasts that the medium will soar to $9.11 billion in dealer ad dollars in 2018. Online videos will account for $9.12 billion in dealer ad dollars in 2018 Online videos will account for $9.12 billion in dealer ad dollars in 2018 -- up from $1.14 billion last year, and $690 million the year before, according to the forecast. The projections are based on data and interviews collected from more than 2,000 dealerships, ad agencies, media buyers and others. Borrell forecasts that another fast-rising auto retail marketing tool of recent years -- paid Internet search -- is headed for a sharp downturn. Paid search, in which a dealer pays for a preferred position in Internet searches, will decline in ad spending from an estimated $1.71 billion this year to $682 million in 2018, according to the forecast. Cassino says that dealerships are rapidly becoming more expert at doing their search engine optimization -- achieving the same results without spending ad dollars. Read more…

4. 4 Keys to a Successful Video Solution CompetitiveScalable Low Entry Price Ongoing Support Enrollment Friendly Sales Friendly Mobile Flexible First Class Video Solution Continuous Improvement Innovation

5. 5 DMI/Liquidus ● Partnership / Exclusivity ● Jointly Developed Solutions ● Due Diligence / Market Assessment ● Liquidus ● Sister ● Flick Fusion ● Unity Works ● Evaluation Criteria ● Platform Performance Scalability Quality Reliability ● Expertise/Capabilities ● Patents pending ● Pricing ● People /Resources

6. 6 DMI Video Overview Largest vehicle video provider in the US, rendering nearly 3.5M videos per month for more than 35,000 dealers. DMI is the only true real-time iOS compatible video provider. Our video clients include: Cars.com Ford General Motors Volkswagen Kia Hyundai Dealer Specialties Cobalt 2007: DMI started producing automotive videos, initially generating Text-To-Speech Video “HardFiles” for <1000 dealers 2009: Introduced real-time video mid-2009 and began ramping quickly 2009: Added Human Voice - Late 2009 2011: Added HTML5 support for non-flash mobile devices (iPad, iPod, etc.) 2012: Full Motion Videos and Dealer Uploaded Videos

7. 7 Meet Frank Frank on the benefits of real-time Video

8. 88 InfoIQ Real-Time Video Solution Vehicle Inventory Sources VI ETL VIDEO ETL Video Sources Video Inventory Script & Video Library Real-Time Video Player

9. 9 Benefits of DMI’s Real-Time video platform ● Video generation cost is lower, as processing is distributed to consumer processors ● No regeneration time means vehicle inventory updates occur in real-time instead of having to wait 24 hours ● Update vehicle price and it’s in the video immediately ● Vehicle info/issues can be corrected and propagated to the video in real-time ● Dynamic video wrappers allow publishers to control video introductions in real-time ● Dynamically swap out custom intro- and outro- videos to changing your marketing message as demands change ● Suppress future wrappers after initial play ● Dynamic video overlays allow publishers to integrate and update video overlays in real-time ● Dynamically swap out custom overlay images and text ● Dealer Uploaded videos available in DMI video player in real-time ● Dynamically swap out dealer uploaded videos

10. 10 Next Generation of Cars.com Video

11. 11 Next Generation Video with Cars.com: Video 5 ● Current Cars.com Video Current Cars.com Video ● Video 5 Player Video 5 Player Customizable Video Player Layout Custom Cars.com and Dealer Level branding, messaging, promotion elements, colors Expand player size & shape in any direction based on user device. ● Vehicle Marketing Enhanced Overlays OEM Compliant Banners Enhanced Video Scripts Enhanced Voice Talent ● Video Player Framework Built entirely on HTML5 Faster Custom per Platform

12. 12 Page 12 Video 5 – Custom Layouts

13. 13 Next Generation Video with Cars.com: Video 5 ● Mobile Video Pure HTML5 makes for maximum device compatibility Custom-tailored to fit any mobile device Custom designed specifically for smaller screen size Custom Tailored for both vertical and horizontal display

14. 14 Page 14 Video 5 – Integrated Experience ● Shoppers Can Click Into Elements Within the Video Itself Video can be interactive with page content Multiple interactive elements (video timelines) draw shoppers’ into info and features they’re interested in.

15. 15 Next Generation Video Support ● Dealer Video Configuration Simplify enrollment and configuration of custom dealer components (logos, wrappers, etc.) Make better use of auto generated wrapper capability ● Premium Configuration Support DMI video support team works directly with dealer to configure dealer specific branding

16. 16 New Car Configurator Video Create Vehicle Videos based on Shopper Selections in New Car Configurator ● Plugs into OEM New Car Configurator ● Leverages Content provided by OEM ● Ability for Shopper to Share/ Post Customized Vehicle Video to Social Media Example

17. 17 Linked Videos ● Overview Allow Dealer and various other 3rd Party Videos to be linked to Cars.com RTVL Videos ● Dealer Uploaded Videos Allow Dealers to upload or link to up to 5 additional custom videos per vehicle ● Full Motion Videos with system soundtrack Allow Dealers to upload full motion videos, then adds wrappers, overlays and system soundtrack ● WheelsTV Videos

18. 18 Dealer Uploaded Videos Dealer Videos Dealers can now take their own vehicle videos or include their existing marketing videos in their DMI vehicle videos. Videos can either be uploaded and hosted by DMI, or referenced directly on an existing web location. Video Management Portal DMI’s Video Management Portal gives dealers the ability to select which video to show as their primary video and arrange the order of up to 5 additional videos. Include Multiple Videos

19. 19 Dynamic Vehicle Video with Motion Walkarounds Combine the Best of Two Video Formats in One Player ● Utilize the scalable benefits of Dynamic Video for all your vehicles. ● Capture exterior and interior motion video for key inventory. Sample Dealer Motion Video Capture Motion Video with the Optional DMI “Capture” App ● Easily capture and upload motion video ● Shoot an exterior walkaround and an interior pan shot and upload. ● DMI appends voice tracks and graphic overlays from the vehicle data and distributes it. ● Walkaround video becomes another viewing option in the player (along with Dynamic Vehicle Video).

20. 20 WheelsTV Integration Model Level Videos ● Current Model Video Current Model Video ● Model Level Video 2.0 Model Level Video 2.0 ● Model Research Video Model Research Video VIN Level Video Integration ● New2U Linked to Used Models ● Integrated into RTVL Video Player Donuts ● Wrap your RTVL Videos with motion video introductions Sample F-150 with Donuts

21. 21 SocialLink- Vehicle Merchandising on Facebook  Automatically keep your inventory and videos in sync with latest inventory updates  Connect your inventory to over 500 million* users  Application easily installs on dealer’s existing Facebook page  Not just a pop-up, but fully integrated into your Dealer Facebook page * Nielsen, April 2011

22. 22 DMI Next Generation Vehicle Data Services ● Inbound Real Time from Lot Processors/ 3 rd Parties ● Multi-Source Load (MSL) Enhancements ● OEM Monroney Data Integration ● Archived Vehicle Data Integration ● Improved Feature Descriptions and Categorizations ● Mapping to ACodes ● Outbound Real Time Web Services

23. 23 Monroney Data Integration DMI Monroney Sticker ● Invoked from Vehicle Summary or Vehicle Detail Pages ● Invoked from DMI Videos