Riverside Community Hospital Donation Campaign Christy Bethel, MS Donation Development Coordinator OneLegacy Karina Kilian, RN, BSN, CEN Director, Emergency Services Riverside Community Hospital

Hospital Profile 373 beds 40 ICU beds 50 bed ER 81,000+ pt visits annually Level II Trauma Center Centers of Excellence Kidney & Pancreas Transplant Center OPO: OneLegacy (Region 5)

RCH Involvement in the WPFL Awarded a HRSA Bronze Medal of honor in Oct 2012 Presented “Doubling Donation Outcomes…What a Difference a Year Can Make” CNO attended the National Learning Congress and the RCH Let Life Bloom campaign seed was planted

First Steps Donor Council submitted proposal to promote the Let Life Bloom campaign E-campaign established to promote donor registration:

Finding Balance

RCH hosted weekly Donate Life Informational Booths

Flag Raising Ceremony

Lessons Learned Additional education needed –Clarified misconceptions –Reviewed accomplishments Established need to engage the community in donation awareness Reviewed data to confirm that RCH is saving LIVES through donation!!

CA =34% Riverside=20%

Where are we now? RCH is the only hospital in California to receive a Gold Recognition in the Let Life Bloom Campaign (Phase II) The e-campaign resulted in limited registries; Revised link There are currently 102, 802 Registered Donors in the city of Riverside Goal is for Riverside to increase from 20% to 50%

Next Steps Host our first Donation Drive at Employee Benefits Fair Partner with the City of Riverside to establish a city wide donation campaign –Mayor’s office –City employees –First responders (Fire, Police, Sheriff, & EMT) –Universities/colleges –Libraries

2014 Donate Life Rose Parade Float

RCH Sponsoring Floragraph