HOSPITALITY IN SER MARKETING

 Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries  Identify examples of hospitality in the SER Industries  Research examples of hospitality in each of the industries OBJECTIVES

 Hospitality is the relationship between a guest and the host.  Reception and Entertainment of guests/visitors/etc.  The industry depends on availability of leisure time and disposable income. WHAT IS HOSPITALITY?

 Food & Beverage  Businesses that prepare food for customers  Lodging  A business/place that provides a place to sleep for one or more nights  Recreation  Any activity that people do for rest, relaxation and enjoyment  Travel & Tourism  The business of moving people from place to place  Provides those people with services that promote travel and vacations FOUR SECTIONS OF HOSPITALITY

 Resorts  Membership clubs  Conventions  Attractions  Sporting event  Special events  Other services for travelers and tourists. WHERE DO WE FIND HOSPITALITY?

 Packages for fans  Hotel accommodations  Tickets to events  Pre- and post-event parties  Transportation to/from event  Meals  Suites and Box Seats at sporting events  For away teams in sporting events? HOSPITALITY IN SPORTS

 Packages for fans  VIP areas for guests  Special pricing  Unlimited drinks/food  Special gifts/items  At the movies  Luxury Theatres  Food/Drinks (Waiters?)  Cobb Theater? HOSPITALITY IN ENTERTAINMENT

 Travel Packages  Air fare  Hotel accommodations  Dining out  Theme park tickets  Show tickets  Airport Lounges  Private meeting rooms  Free drinks/snacks  Comfortable seating  Better access to customer service representatives HOSPITALITY IN RECREATION

 What is hospitality?  What are the four sections of hospitality?  Where do we see examples of hospitality in SER? RECAP