HR: You are Part of the Social Conversation! Get Strategic! By: Cat Carlos & Bryan Wempen #MNSHRM

Why do you want to use Social Media? Recruiting Engagement Branding/Culture Top 3 reasons to use social media: #MNSHRM

Recruiting with Social Media What is a Talent Community? – Facebook page – Twitter – Blog #MNSHRM

Branded Facebook Page Talent Communities

Engagement with Social Media What’s the best page for you? (join w/corporate or separate career page) Culture/Branding – Company events/fun contests Communications Internal/External – Wellness Initiatives – Benefits groups internally – Compare strategies/tactics internally with other divisions – Externally- relate to customers/potential employees #MNSHRM

Common objections against Social Media Takes too much time Liability Executive leadership isn’t on board Employees will spend too much time using it at work Question: Has anyone had to go up against objections to implement SM? How did you do it? #MNSHRM

Benefits of Social Media Crowdsourcing information – Connecting with other practitioners Build brand/culture Create a fun workplace to help recruit candidates and engage employees Question: Discuss how your company has utilized social media and what it improved. #MNSHRM

Questions? Contact us: Bryan Wempen – – Cat Carlos – – #MNSHRM