1. Welcome The Power of Social Media and e-Resources

2. Objective Social media as a strategic communications, marketing and inclusion tool Measurement e-Resources to help you climb the Inclusion Continuum Networking – community of practice

3. Introductions Two minutes… o name o community o why you are at this workshop

4. What do you want from this workshop?

5. Communications Tool Box Aboriginal Newspapers Aboriginal Employment Centre Magazines Aboriginal Link NationTalk Campus Publications Inclusion Works Recruitment Fair Leadership Circle (Employer-of- Choice) Career Fairs Community Visits Aboriginal Liaison -- Post- secondary

6. E-Tool Box Podcasts Webinars Twitter Facebook Linkedin Web Analytics Google Alerts Google Ads Shopping Store/Online Registration Facebook ads E-newsletter Contacts database (Vertical Response) Salesforce Intranet Website E-learning E-tools Blog Apps

8. Measurement In the Land Downunder... 390 impressionsIn the Land Downunder... National recruitment fair deadline... 445 impressionsNational recruitment fair deadline... It’s our job to bring qualified candidates... 564 impressionsIt’s our job to bring qualified candidates... Win a trip to Montreal... 1,094 impressionsWin a trip to Montreal...

9. Measurement CTV’s Alberta Primetime panel discussion on Aboriginal employment with Kelly Lendsay, Rocky Sinclair and Bev Parker: 1,339 Impressions View Feedback (5) 2 people like this. Rob Lackie great discussion Kelly, let's hope there will be more employment opportunities for Aboriginal People....keep up the great work and bringing awareness with discussions like this one. Rob Lackie John Bain Interview needs someone to represent aboriginal young adults. Only people I see talking are 40 something. John Bain Gil McGillivray Aboriginal men have a hard time getting jobs when they're older and in my case that's a reality. Gil McGillivray

11. Measurement Inclusion Works 294 followers +35 in last 2 months 21 lists following + 3 in last 2 months 196 tweets + 42 in last 2 months Comparison Aboriginal Peoples Television Network 2,490 followers

12. Engage Often: Listen, Start, Join, Reply Be Part of The Conversation

13. If a picture is worth a thousand words... Much more dynamic Reaches people emotionally Build your community with Comments and sharing PC’s, Smartphone's, Tablets Expands your reach More personal & more social Great for viral campaigns

14. Problem Solving - Recruitment You are having trouble recruiting Aboriginal people – what communications strategy do you use to get better results? List the social media tools you will use in your strategy and why. Define e-resources that will be helpful.

15. Problem Solving – Corporate Social Responsibility You want to tell the world that you are an inclusive employer that welcomes Aboriginal people and all peoples into your workplace where they can succeed. What communications strategy do you use to get better results? List the social media tools you will use in your strategy and why. Define e-resources that will be helpful.

16. Problem Solving – Advancing Workplace Inclusion You want to help your employers better understand their Aboriginal colleagues, breakdown barriers to potential racism to will help build an inclusion workplace for the benefit of all employee and the company. What communications strategy do you use to get the results you need? List the social media and e- resources you will use in your strategy and why.

17. Coming Soon... Brian List Apps E-Learning E-Tools