WORKSHOP

RESOURCE MOBILIZATION Resource Mobilization involves: Fundraising, and income generating activities FUNDRAISING INCOME GENERATING ACTIVITIES

FUNDRAISING Concept of Fundraising Why Fundraise? Purpose of Fundraising Survival Tactics in Fundraising Process of successful Fundraising Principles of Fundraising Fundraising Strategy Identifying Sources of Funds Addressing different stakeholders Funding Techniques Income generating Activities

Concept Of Fundraising Fundraising is a component of resource mobilization. Fundraising is giving people the opportunity to give. It’s a process whereby resources are transferred from those able to give to those in need to receive.

Why Fundraise Diversify and increase the number of different income sources the organisation has. Develop and expand, or consolidate and maintain, the existing workforce and programme or service. Reduce financial dependency on funds received from any one source or any international funding agency. Enhance long term organisational sustainability. Promote the organisation Member recruitment

Survival Tactics in Fundraising Know your mission- Do not compromise your values Long-term fundraising has to be planned Effective internal and external communication Investing in its own growth Making friends- “Fundraising is friend raising” Building relationships with community and supporters Servicing the funders and sustaining their support It is not a one off attempt- it takes time Focus on why you need the funds. Leadership is key

Process of Successful Fundraising

Principles of Fundraising Educate Ask Use personal approach Understand the donor’s point view Seek ethical donors Say thank you Invest time and money in retaining donors Maintain a good reputation Be accountable and transparent

Ask with Direction $ 1 $ 5 $ 250 Provides 3 meals per day Provides accommodation for a week Educates a child for a whole year

Pyramid of Donors Large Donations Donations Regular Committed Giving Repeat Gifts First Gifts

Fundraising strategy Main Issues to consider Funds for today Funds for tomorrow Funds for the future

Identifying Sources Of Funds 1. Foreign Donors a) Outside The Country b) Inside The Country 2. Corporations/Businesses 3. Government 4. Institutions and NGOs 5. Individuals

Addressing Different Stakeholders Developing a case for support The Case must: “Catch the Eye – Warm the Heart – Stir the Mind” The “case” is an expression of the cause, or a clear, compelling statement of all the reasons why anyone should consider making a contribution in support of advancing an NGO’s vision to meet a need. A reality of fundraising is that no one has to say “yes” in response to a call for help. It is up to the NGO to attract and persuade support.

Raising Money From Foreign Donors Identifying donors area of values and interests Knowledge of donors application requirements and deadlines Knowledge of operation of international umbrellas Money flow E.g. IHEU HAMU

Raising Money From Business Corporations Approach Research Why should they give you money? What can you give the business? Face-to-face approach Identify contact persons Set up a meeting

Raising Money From Local Community Voluntary support services “in kind” Cost Sharing Special Events Offering services to the community for a pay Cooperating with similar organisations to cut costs For example hiring services

Raising Money From Individuals Ask- How? Face-to-face meetings Prepare Eye- catching literature

Fundraising Techniques ANNUAL FUND – CURRENT INCOME (Today) Direct mail appeals Debit orders/pledges Membership Fees Special Events Competitions (raffles) Selling services Selling products Donor or supporter clubs (Friends of …) The internet Payroll deductions

Fundraising Techniques SPECIAL GIFTS – PROJECTS AND CAPITAL CAMPAIGNS (Tomorrow) Project proposals (Corporations, Foundation, Trusts, Foreign Sources) Face-to-face negotiations Matching grants Capital campaigns

Fundraising Techniques DEFERRED GIVING – ENDOWMENT (the future) Wills and bequests Endowments Insurance policies Unit Trusts

INCOME GENERATING ACTIVITIES Consider the organisation’s strength- Assets and capital Consider the environment Consider low risk ventures Involve beneficiaries, given their capability

THANK YOU. Questions