1. Principles And techniques of fundraising: an African perspective. A hmad Shehu Bayero University, Kano. Nigeria. 6 th September, 2012 Copyright Advancement Academy1

2. Perceptions of Fundraising  Forceful act of asking for money  Money raised are used for personal gain( prospective donors suspicion )  Costs of fundraising are usually high 6 th September, 2012 Copyright Advancement Academy2

3. Main Funding Sources to Universities Government ( Federal &State ) Tuition Subsidies ( Religious Organizations ) Foundations ( Lately ) 6 th September, 2012Copyright Advancement Academy3

4. Fundraising; meaning  The art of establishing and strengthening relationships between prospective donors and an Institution.  Management of relationships between a charitable organization and its donor publics;  Practices beyond the mere technical skills to ask for money; 6 th September, 2012Copyright Advancement Academy4

5. Essentials of Fundraising  Strategic Plan: Vision, Mission, Objectives, SWOT.  Case for Support: Why your development projects are important to advancing the cause of your institution and why should donor, investors support you  Fundraising Plan: what are you prepared to spend on Fundraising? How much do you need to raise? Over what time? What is your strategy and methods for cultivation and solicitation? 6 th September, 2012Copyright Advancement Academy5

6. Sources of Donation Individuals Companies / Corporations Trusts & Foundations Governments ( National & Foreign Aid ) Alumni Investment income 6 th September, 2012Copyright Advancement Academy6

7. Types of Fundraising Annual Giving Fund Major Gift Capital Campaign Legacies / Bequests Sponsorship 6 th September, 2012Copyright Advancement Academy7

8. Process of Fundraising  Identification; their connection to, interest in, and ability to give to your organization  Information; about your organization  Interest; familiarity engendering interest in the success of the Institution  Involvement; People tend to become involved in that which interests them.  Investment; based on ability to support the Institution [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 6 th September, 2012Copyright Advancement Academy8

9. Principles of Fundraising  TRUST; need to trust the recipients and want to feel involved or have some sort of personal connection with the individuals or organizations  INFORMATION; need to be kept up to date and to feel informed and connected  TRANSPARENCY AND ACCOUNTABILITY; need to feel empathy with the focus and values of the organization and be provided with proof of transparency and accountability; an aspect of integrity. 6 th September, 2012Copyright Advancement Academy9

10. Principles of Fundraising; Contd  PROGRESS REPORT; need for donors to relate interventions to benefits and demonstrate how lives have been changed.  INSPIRING THE FEELING OF GRATITUDE; Expressions of gratitude are expressions of respect; ‘’Acknowledge of Donation’’ and ‘’Thank you’’.  POSITIVE ATTITUDE; You may experience rejections, do not give up, do not allow yourself to be discouraged 6 th September, 2012Copyright Advancement Academy10

11. Methods of Fundraising Special Events (Launching) Face-to-face Sponsorships Direct mail Merchandising 6 th September, 2012Copyright Advancement Academy11

12. Pattern of African Fundraising  Unstructured giving  Giving for recognition and prestige  Donor Solicitation usually by the Vice- Chancellor  Concerned with Major gifts  Use of Special events for fund-raising; convocations  Communications Strategy of Univ. is a one- way approach 6 th September, 2012Copyright Advancement Academy12

13. Pattern of African Fundraising; Contd  Articulated Advancement functions lacking  Multiple fund-raising ( absence of coordination)  Use of Consultants in Fundraising  Its about fundraising not relationship building  No much Alumni giving 6 th September, 2012Copyright Advancement Academy13

14. Challenges to Fundraising in Africa  University leadership not familiar with ways to attract funding  In-adequate understanding of and resistance to advancement activities by the University Community  Lack of information on available sources of funds/Foundation  Lack of Institutional Collaboration on Advancement  Lack of experience on Alumni giving  General lack of policy/administrative frameworks regulating and directing Advancement activity; by Govts & Institutions  Limited revenue base; in Institutions  Little experience with writing funding proposals to World Bank, African Dev Bank, Foundations  Non-involvement and utilization of volunteers 6 th September, 2012Copyright Advancement Academy14

15. Constraints to Fundraising in Africa High poverty levels Lack of culture for institutional support Fear of rejection or fear of offending people by asking them for a contribution Lack of well defined needs and articulated visions; by Institutional leaderships Corruption Absence of supportive media 6 th September, 2012Copyright Advancement Academy15

16. Strategies for Advancement Services Advancement should feature prominently in the University's’ Strategic plan; Involvement and integration of Advancement in structures of the university; Identify and prioritize sources of funds and other resources; Key Messages to be developed and conveyed to all concerned Use University Structures: Committee System, Senate, Congregation, Governing Council, Staff Unions, students Unions. Involve the Alumni Identify and use individuals that are ready to accept and adopt Advancement as catalysts of change (volunteers) 6 th September, 2012Copyright Advancement Academy16

17. Role of the Vice-Chancellor Create a compelling vision Liaison at all levels and with all the stake holders Epitomize vision and mission of University Advancement Demonstrate good Relationship and Management Integrity; build trust and earn confidence of all Devote time to cultivating major donors Ensure high academic standards, peaceful, stable academic programme Be patient 6 th September, 2012Copyright Advancement Academy17

18. Caution? Can conduct multiple fund-raising due to stakeholders full involvement Major risk of uncoordinated activities is the impression of the University as being chaotic and can lead to donor fatigue There must be a system of reporting, monitoring and coordinating all fundraising activities Clear (written) guidelines on acceptable fundraising activities Stewardship; key for today and tomorrow’s gift 6 th September, 2012Copyright Advancement Academy18

19. Thank you! Presenter contact details: Ahmad Shehu Director, Advancement Office, Office of the Vice-Chancellor, Bayero University, PMB 3011, Kano. Nigeria. ahmadshehu2006@yahoo.comahmadshehu2006@yahoo.com. +2348035879917 Academy contact details 6 th September, 2012Copyright Advancement Academy19