Generating private party bookings through marketing strategies for entertainment centers case study A look at the winning formula that drove fantastic results for an Entertainment Center looking to increase private party bookings Problem = No Leads Solution = Marketing Result = 384 Web leads in 90 Days

We were goaled with developing a lead generation strategy that would feed their sales staff qualified leads they could follow up with to schedule their events. They hired us to build an inbound marketing plan to improve their web presence and support their sales staff. Our services include: the challenge: To get a steady flow of new leads from three completely different consumers Birthday Parties Corporate Events Group Parties Their sales team spent their time cold calling but with little effect. As a result, they were missing sales projections. A large indoor racing facility in Denver, CO came to us with a problem. New management wanted to grow revenue. Their private party booking numbers were awful.

The bottom-line results from inbound marketing required a partnership

Marketing Team – the marketing team must produce the assets, write the content, generate the leads, and qualify them to sales-ready status. Sales Team – the sales team has to pick up the lead intelligence and execute based on the knowledge harvested to convert prospects into customers. INCREASED PROFITS

$34,220 in one month 4,293 guests $68,194 booked revenue Revenue Leads 384 private party leads 288 sales qualified 129 quotes generated from 3,000 per month to 30,000 per month 74,125 website visits Traffic

Our client came to us with a challenge. We built a plan, targeting only the conversions that they saw value in. We executed the plan exceptionally and produced results in sales- ready leads & bookings. What we delivered was killer results

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