© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Cisco Spam & Virus Blocker Wilson Prokosch WW Channel GTM- Sr. BDM

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Agenda  Announcement Overview  Product  How to Order the Spam & Virus Blocker  Customers Pain  How Spam & Virus Blocker stops Spam  Why Blocker  Top Reasons to Sell

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Cisco is proud to announce the Small Business Launch of Spam and Virus Blocker

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Cisco’s Spam & Virus Blocker The Cisco Spam & Virus Blocker is a dedicated security appliance for small business with up to 250 users. It provides powerful protection against spam, viruses and other threats to secure your network and business data while improving productivity.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Product NameProduct DescriptionList (USD) Point of Sale BLKR-SVB-50U-1YCisco Spam & Virus Blocker - 50 User - 1 year $ 2,599 BLKR-SVB-100U-1YCisco Spam & Virus Blocker User - 1 year $ 2,999 BLKR-SVB-250U-1YCisco Spam & Virus Blocker User - 1 year $ 4,399 BLKR-SVB-50U-3YCisco Spam & Virus Blocker - 50 User - 3 year $ 3,599 BLKR-SVB-100U-3YCisco Spam & Virus Blocker User - 3 year $ 3,999 BLKR-SVB-250U-3YCisco Spam & Virus Blocker User - 3 year $ 5,399 Renewal CON-BLK-BLKR50U SW and Supp Subscr NBD Blocker 50 User (annual) $ 499 CON-BLK-BLKR100U SW and Supp Subscr NBD Blocker 100 User (annual) $ 599 CON-BLK-BLKR250U SW and Supp Subscr NBD Blocker 250 User (annual) $ 899  Bundles include everything (hardware, software, support) to simplify ordering to just one SKU.  Available only through distribution and competitively priced. Benefit Highlight: Simplified Single SKU Ordering

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Spam Trends Through September 2008 Average Daily Volume – billions Month

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 “Spam, viruses, spyware, and phishing all have one thing in common—they make profitable businesses. And these profits create incentive for innovation on the part of the perpetrators.” Business Challenge – Peter B. Danzig, Ph.D. University of Southern California

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID nd Qtr 2006 Text Spam Image Spam PDF Spam Excel Spam MP3 Spam Evolution of Spam Spammers Testing New Techniques “2007 has seen a proliferation of different attachment types…Spammers are using these different attachments in order to try and get past security gateways that are unable to look into complicated file types” Internet Security Trends Report Published By Cisco and IronPort 3rd Qtr 4th Qtr

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Cisco Spam Defense – Reputation Filtering Block 80% of Spam >99% Catch Rate < 1 in 1 mil False Positives Cisco Anti-Spam Multi-Layer Spam Defense CASE Score How? Where? Who? What? Senderbase Reputation Filtering Data Modeling Reputation

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Cisco SenderBase Network First, Biggest, Best & Web Traffic Monitoring Network – Data Makes the Difference View into over 30% of traffic 20M+ IP addresses tracked globally Data from ~ 120,000 sources ; 8 of the 10 largest ISPs Millions of human reporters & spamtraps

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Easy Installation and Use  Installs into network in minutes (ah: Quick and Easy Installation)  Provides immediate protection out of the box (ah: once installed in the network)  Automatic threat updates with no intervention required (ah: Automatic threat updates directly to the appliance)  Simple browser-based wizards support management and reporting  Reduce operational costs of administration

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Peace of Mind It just works. Set it and forget it.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Host Base and UTM’s Versus Blocker Unified Threat Management (UTM) Pro: Inexpensive, one box to manage Con: Lack of granular per user control, lacks filtering features and some lack quarantine feature Key Question to ask Customers: How often do you receive spam? If it’s a major problem customer should think about buying a dedicated solution leveraging Sender Base Host Based Pro: Customer has a limited IT staff, they prefer to outsource Con: Customer has IT Staff and does not want critical data leaving their premise Key Question to ask customer: Do you have the IT staff that manages currently manages ? If so, adding a set and forget technology makes sense.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Cisco Versus Barracuda CiscoBarracuda Reputation Filtering Based on SenderBase data, largest traffic monitoring system in the world, blocks 80% of mail at the gateway without opening messages No reputation filtering Anti-Spam Engine Purpose built, high catch rate and accuracy Open source Anti-Virus EngineSophos – one of the top Anti-Virus vendors in the world Open source ReportingFlexible, interactive, multiple views Limited reporting

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Top Reasons for Selling Spam & Virus Blocker  Increased revenue short sell cycle  is a critical application for your customers, they are struggling with Spam Become a Hero to your Customer!

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16