The Office of Communications considers it’s main purpose “to tell the story of the Johns Hopkins University and it’s students, faculty and staff”. Johns Hopkins University Baltimore, MD

 This storytelling would follow Grunig’s press agentry/publicity model of public relations where the flow of information only goes one way, sender to receiver.  It may be seen as a method of persuasion to let the receiver see what the sender (Johns Hopkins) wants them to. Communication Model

 The Gazette Newspaper – published 42 times per year  University Twitter Account – 29,000 followers  Johns Hopkins Magazine – published 4 times per year  University Facebook Page  You Tube  Instagram  Google  Blogs  Pintrest  Flicker  Message Boards  Johns Hopkins News-Letter Communication Tools & Hopkins Samples Johns Hopkins University was recognized by USA Today College as one of the 20 colleges making good use of social media.

 Sean Ellenby is a member of the Johns Hopkins University Sports Information Department  Currently the intern in the Department.  I chose to interview him because he could provide a prospective on how to break into the public relation field.  As students, we can best relate with an intern’s experience. Sean Ellenby

 10 Female Sports  12 Male Sports  All Division III; except Lacrosse which competes in Division I  Div. III sports have no athletic scholarships Hopkins Athletics

 Facilitates all media coverage for the Blue Jays  Press Releases, Game Notes, Media Guides, Press Conferences  HopkinsSports.com  Stories, Statistics, Schedules, Rotating Scoreboard, Upcoming Events  Sports Information Staff  Manager of Communications  Assistant Manager of Communications  Intern  Director of Digital Media Johns Hopkins Sports Information Department

 Manager covers “Major” sports: Football, Wrestling and Men’s Lacrosse  Assistant Manager covers: Men’s Soccer, Field Hockey, Water Polo, Men’s Basketball, Fencing, Swimming, Women’s Lacrosse and Tennis  Intern (Sean Ellenby) covers: Women’s Soccer, Cross Country, Women’s Basketball, Baseball and Indoor/Outdoor Track Sports Coverage within the department

 This fall Ellenby traveled to the Division III Cross Country Nationals in Terre Haute, IN  Ellenby “finds this incredibly enjoyable and rewarding to work with the coaches and athletes on a daily basis, especially when one of your teams wins a National Championship”  Ellenby worked with the Director of Digital Media to create the following video that chronicles the race Position Perks

HopkinsSports.com Website Hopkins Women's Cross Country on Hopkinssports.com

Johns Hopkins Athletics Social Media Facebook Hopkins Sports Hopkins Lacrosse Hopkins Wrestling Hopkins Swimming Twitter HopkinsSports YouTube Channel HOPKINS ATHLETICS HopkinsTFXC Jhumenslacrosse HopkinsLacrosse

Women's Cross Country: Sights and Sounds from National Championship Victory By Sean Ellenby

New Initiatives Friday Flyby  Revamp of Twitter and YouTube pages  Started Friday Flyby and Weekend Rewind – one stop shop on Mondays and Fridays for everything Hopkins Sports

 Examples on YouTube of what is being done within college sports information departments  CoSida – College Sports Information Directors of America information videos  A recent survey of sports information professionals concluded: social media has changed external communication  Facebook and twitter are being used more now than ever  Social media has enhanced the practice of public relations  Social media has forced organization to respond more quickly to criticism Media and College Athletics

 Grunig’s public information model-this model works to maintain and enhance the image of the organization by getting information to a target audience.  Hopkins achieves this by one way type of communication to fans, parents, alumni and athletes using newsletters, magazines, press releases, video releases. Public Information Model

 Shown in the sharing of information targeted and possibly trying to manipulate how people see Hopkins.  The public information model is used by many college s and universities to maintain a good reputation. Blend of press agentry/publicity and public information model

Crisis Management  The book Sport Public Relations defines Crisis Characteristics as “Unexpected, Disruptive and often lead to negative allegations against a sports organization”.  Often times the crisis comes from how it was handled or responded to, rather than the actual crisis itself. Especially, with social media and the speed with which things spread.

 As the most experienced staff member, the Manager of Communications, handles the Athletic Department’s Crisis Management Plan under the direction of the department's Athletic Director. Crisis Management at Hopkins

What could Hopkins Sports Information Department do Better?  Post pictures of Johns Hopkins Sports programs on Instagram  Monitor Social Media using free programs that are available  Continue to update Crisis Management procedures  Continue to post updated videos of all sports on YouTube  Encourage additional members of the Athletic Department to use Twitter to keep fans involved.  Example: John Calipari, UK Men’s Basketball coach has the largest Twitter following of anyone in the state of Kentucky

Thank you! Kim Standridge will be the first full-time assistant coach in school history