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2010 Annual General Meeting. Domestic Portfolio Update.

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Presentation on theme: "2010 Annual General Meeting. Domestic Portfolio Update."— Presentation transcript:

1 2010 Annual General Meeting

2 Domestic Portfolio Update

3 Previous Updates LTAD NCCP

4 Current Status BTG SPF Events  Canada Games  CWBL Open  Nationals

5 Recent Happenings Domestic Committee Technical Packages Classification Procedures Women’s Summit Database CPC Club list School Program Kit 0.5

6 To Do... Database CWBL Rosters & Schedules Mini & Junior events Assistance for the “newbie”

7 High Performance Portfolio Update

8 HP Staff Since the last AGM: Paul Zachau – HP Director Stephen Bialowas – Junior Men Head Coach, C for P Coordinator Michael Broughton – Espoir Women Head Coach (1/2 time) Christina Swett – HP Coordinator

9 Centres for Performance and Regional Training Centres Centres for Performance – Teaching - Coordinated by Stephen Bialowas - Basic curriculum in place Regional Training Centres – Training - Quality daily training is key - Curriculum prepared on a monthly basis by Sr. NT coaches

10 WBC / University Program Purpose To produce athletes (male and female) who are capable of making a positive impact on the Canadian National Team programs. - Quality daily training - More quality competitive opportunities

11 2011 / 2012 Focus Senior Men Selection Camp (Jan 2011 – Toronto) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London) Establishing “Futures” program

12 2011 / 2012 Focus Senior Women Selection Camp (Jan 2011 – Winnipeg) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London)

13 2011 / 2012 Focus Junior Men Talent Identification leading to 2013 Better, more frequent training opportunities Playing opportunities with Futures and Seniors

14 2011 / 2012 Focus Espoir Women Selection Camp (in conjunction with Sr Women) Combined training and competition opportunities with Sr Women Artland Open (Germany – June) U25 World Championships (Brock University)

15 2010 Marketing And Communications Report

16 Marketing and communications Major Goals 1.Define and implement brand 2.Raise awareness and enhance visibility 3.Expand core audience 4.Enhance existing partnerships & create new ones 5.Advocate to actively enhance role & influence

17 1. Brand Implementation 2010 Notable Accomplishments Increased collateral consistency key messages Current Projects & Future Plans surveys (brand reaction / awareness) crisis management policy Marketing and communications

18 2. Awareness/Visibility & 3. Audience Website Social Media Newsletter Media Relations Other Marketing and communications

19 Website 2010 Notable Accomplishments Benchmarks and analytics Increased French content Increased Multimedia/Streaming Improved functionality Current Projects & Future Plans homepage Stats functionality resolve technical issues Marketing and communications

20 Website Goals Provide general info about WBC Communicate news in timely manner promote NT athletes and events Promote domestic athletes and events Introduce newcomers / encourage them to get involved Communicate with internal audiences Offer fans a variety of new contact / maintain interest Create a positive image about sport Marketing and communications

21 Website Quickstats 1 year period (Oct 09 – Sep 10)

22 Marketing and communications Website Growth

23 Marketing and communications Website Pageviews

24 Social Media 2010 Notable Accomplishments Increased social media content Increased social media audience Better interconnectivity 4000 visitors directed to website in 2010 Current Projects & Future Plans Develop social media policy/guidelines Explore opportunities to grow audience Explore incentives for sponsors Alumni program Marketing and communications

25 Social Media Marketing and communications

26 Social Media Marketing and communications

27 Social Media Marketing and communications

28 Social Media Marketing and communications

29 Newsletter 2010 Notable Accomplishments Sample 2010 newsletter opened by 46% or recipients compared to industry average of 18.2% Sample 2010 newsletter directed 459 visits to website (rep. 14% of referalls - 2 nd only to Google at %33) Current Projects & Future Plans Explore opportunities: audience + promo Increase interconnectivity Incentives for sponsors

30 Marketing and communications

31 Media Relations 2010 Notable Accomplishments Increased media attention Targeted press releases Access to info for media Better interconnectivity Current Projects & Future Plans Daily media notes – major events liaising

32 Marketing and communications

33

34 Other National Team Statistics Promotional Videos general promo introductory event specific (U25) athlete profiles

35 4 – Expand Partnerships Marketing and communications 2010 Notable Accomplishments 2010 NBA Jam Session Calgary Greater collaboration with CPC, Raptors Canada Basketball, etc. Current Projects & Future Plans Obtain expertise Sponsorship package Long term hosting strategy (U25, 2014…)

36 4 – Advocacy Marketing and communications 2010 Notable Accomplishments 2010 NBA Jam Session Calgary CPC Tim Frick Coaching Excellence Award. Current Projects & Future Plans Initialize Alumni Program Mentorship Program (U25)

37 2010 Annual General Meeting


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