Presentation on theme: "NORTHWESTERN ATHLETICS: Programs In Action Amy Potter, General Manager Ryan Chenault, Associate Director for Sales & Marketing."— Presentation transcript:
NORTHWESTERN ATHLETICS: Programs In Action Amy Potter, General Manager Ryan Chenault, Associate Director for Sales & Marketing
MISSION STATEMENT The collective goal of Northwestern University and Northwestern's Athletic Department is to provide our student-athletes with a world- class experience academically, socially and athletically. A major component to deliver this experience is to obtain the necessary resources to facilitate their achievement both in the classroom as well as on different playing fields.
As one of the nations elite athletic programs Northwestern University fields teams in 19 intercollegiate sports in the Big Ten Conference The Big Ten leads the nation in game attendance and television coverage Over 350,000 Big Ten alumni live in Chicago Mens Baseball Basketball Football Golf Soccer Swimming Tennis Wrestling Womens Basketball Cross Country Fencing Field Hockey Golf Lacrosse Soccer Softball Swimming Tennis Volleyball WILDCAT TEAMS
WHO WE SERVE Fans Sport Programs Corporate Partners
REVENUE GENERATION Ticket Sales/Revenue Sharing Development Corporate Partnerships Media Rights Ancillary Revenues Merchandise/Concessions Facility Rentals
Ryan Field Capacity: 47,130 Welsh-Ryan Arena Capacity: 8,117 ATHLETICS VENUES
TICKET SALES PLAN Football and Mens Basketball Group tickets Mini-ticket plans Season Tickets Luxury Seating
PARTNERSHIP MISSION Visible, deep relationship within athletics Category exclusivity Ownership of the programs Business development, community relations and human capital
MARKETING ASSETS EXCLUSIVE PARTNERSHIP OPPORTUNITES HOSPITALITY ADVERTISINGPROMOTIONS GAME DAY & WEEKLY RADIO STADIUM & ARENA SIGNAGE ON-LINE PUBLICATIONS TICKETING VIP EVENTS PROMOTIONAL TRIPS MARKS GAME DAY MARKETING EVENT MARKETING DIRECT MARKETING
CORPORATE PARTNERSHIP PROGRAM WILDCAT ALLEY Corporate Partners host the official fan-fest just steps away from Ryan Field before all home football games. Includes branding and event marketing opportunities to thousands of fans at the hospitality area, Kids Zone and sports-experience elements.
CORPORATE PARTNERSHIP PROGRAM MILITARY AND VETERANS PROGRAM Corporate Partners and guests in the presentation of the American flag at every football and mens basketball contest as well as special Veterans Day activities at a select football game. Area veterans and active members of the Armed Forces receive discounted admission to and in-game recognition at all athletic events. Weekly essays and interviews with Athletic staff and student athletes are featured on NUSports.com and Wildcats Weekly (WGN-AM).
CORPORATE PARTNERSHIP PROGRAM FOOTBALL FRIDAY – PREGAME RECEPTION Corporate Partners, along with select coaches and staff, will attend a networking reception at Dr. Jim Phillips home the Friday night before a home game.
CORPORATE PARTNERSHIP PROGRAM FACILITY USE Corporate Partners can host up to 100 guests at any on-campus Athletic facility for a non-game day corporate event. Includes a one hour skills lesson with a select head coach. Ex: Swing instruction from Mens Golf coach Pat Goss (coaches PGA Touring pro and Northwestern Alum Luke Donald).
MEDIA EXPOSURE BIG TEN NETWORK The Big Ten Network is an regional sports network dedicated to the Big Ten Conference. Available to approximately 73 million households nationwide in the United States and Canada, it is the first internationally distributed network dedicated to covering a single college conference. The network is a 20-year joint project of the Big Ten Conference, and Fox Cable Networks.
MEDIA EXPOSURE BIG TEN NETWORK Each year, the network televises approximately: Between 35 and 40 football games 105 regular season men's basketball games Big Ten Men's Basketball Tournament games 55 women's basketball games Big Ten Women's Basketball Tournament games Hundreds of additional sporting events -Olympic sports Dozens of Big Ten Championship events Nightly highlights show Coaches' shows Classic games Original programming
Football and Basketball Opportunities Pre-Game, Play-by-Play, Halftime and Post-Game 11 Football Games 27 Basketball Games Show Entitlements :60 and :30 spots Branded Features Live Mentions Wildcat Insider Thu 7:30-8:00pm MEDIA EXPOSURE Wildcat Radio Broadcasts