Aim: to be able to understand how to effectively identify your target audience.

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Presentation transcript:

Aim: to be able to understand how to effectively identify your target audience.

Why is audience research important?

What aren’t you sure about? Audience Research…

How to create an effective survey questionnaire… Provide open questions. Ask questions for what you really need to know. Make your questions accessible.

For example… Task: Create 1 question for a survey.

Individual work Create your own surveys 3-4 effective questions 10 minutes. Go…

Homework Write up your survey questionnaires. You can use charts and graphs to highlight information. For example: