Commerce Practice Overview JARROD LAY Practice Manager - eCom, B2B and Mkt Mgnt Jarrod.lay@siriuscom.com M: 585.739.9574

About Us Proven Success: Dozens of references, real ROI data points, customers ranging from 8-10 figures in online rev Cross-Industry Expertise: Retail, Manufacturing, Distribution, Healthcare, Financials, Government and more Numerous IBM Awards: Customer Centricity, X-Channel, Beacon Numerous Customer Industry Awards: Internet Retailer, Multi-Channel Merchant History of leading edge prowess: Sirius has been deploying WCS since 2001 Sirius was the first BP to bring a customer live on eSites Sirius was the first BP to bring a customer live on the WC mobile store Sirius was the first to bring an Endeca to Solr migration to production Sirius is 1 of only 4 BP’s able to offer BP SaaS for WCS Sirius has authored certification exams, Redbooks and whitepapers for IBM First BP to deploy tealeaf (post acquisition) Sirius released IP to Open-Source: for contribution to the formal IBM/Adobe Connector Project

And Sirius helps ensure success

Consumer Facing Commerce Solutions Challenges Difficult site search, low conversion Seasonality, peak/performance Increased demand on mobile channel Operations increasingly rapid in site refresh (true IT/LOB separation required) Best Practices [Onsite] Search optimization “Platform” services based architecture Mobile relaunch (discard screen scrapers) Deploy AEM on top of WCS Business Results 7.1% increase in site search conversion 33% increase in holiday mobile traffic

Channel Facing Commerce Solutions Challenges Global operations in over 100 countries Global implementation of Peoplesoft Various one-off web front ends around the globe, difficult to manage Extremely burdened call center Best Practices Global deployment utilizing e-Sites Single Asset Store – single catalog, set of integration code, central management Real-time integration to PSFT via MQ Business Results Single solution serving 20 countries in 14 languages 20% reduction in phone/fax orders, redirected to web 1200% growth in second year Worldwide Web Sales Trend

Omni-Channel Commerce Solutions Challenges Multiple brands on different code bases Marketing dependant on IT for updates 20% of web orders end up in call center Cross-channel integration Best Practices e-Sites and Asset Store for integration Full content control via LOB tools Centralized data store Business Results Record sales per day Mobile Store Significant reduction in calls Single code base fully managed by marketing/sales Performance Bike Wins! Best Multi-Channel WCS Deployment of the Year at IBM Summit 2010

Experience Optimization Solutions Requires visibility into the actual customer experience Online Retailer Business Drivers – Why Buy Tealeaf? Drive Online Revenue Deep Customer Insight Better Manage Customer Experience During Holiday Spike - TV Clearly Understand Customer Support Issues “We Use Tealeaf EVERYDAY. Its paid for itself THREE TIMES OVER” - Jeff C. – CIO Benefits Quantified in Study Increased Conversion Rate 3.5% Increased Average Order Value 0.5% Improved Retention Rate 1% Reduced Problem Resolution Time 60% Reduced Incidents (Project Avoidance) 10% Reduced Disputed/Fraudulent Chargebacks 0.05% Source: A commissioned study by Forrester Consulting, “The Total Economic Impact of Tealeaf’s Customer Behavior Analysis Suite.” July 2010

B2b/EDI/MFT Solutions Challenges Best Practices Business Results Protocol support Translation/transformation Issues Reliability (guaranteed delivery) Security Best Practices Major protocol support (FTP, FTPS, SFTP (w/PGP), C:D, HTTP, HTTPS and more) Flexible Business Process models that adapt across a single or multiple customer/partner integrations Clustered deployment, guaranteed uptime Secure, auth/priv access model Business Results Reduced on-boarding efforts Wider adaptation (broader support of protocols and docs) Reduced phone calls/follow up on missing docs