Building an Effective Online Presence in the New Economy An Introductory Presentation STRATEGY & LEADERSHIP Online

Copyright © 2012 Learn About The Web Contents Executive Summary The New Online Landscape Bad/Good News – Academic Challenges Value Proposition – Why LATW? LATW Academic Solution Details LATW Licensing Final Thoughts 7 12/6/

Copyright © 2012 Learn About The Web Executive Summary Learn About The Web Inc. identified a significant gap in the academic marketplace regarding the quality of instruction in the areas of online marketing and social media. To help fill that gap:  We Interviewed real life successful online marketers  We Identified commonalities/best practices in their approaches and business strategies  Based on that research, we defined a logical, intuitive lifecycle and methodology  We then documented that lifecycle and methodology into 9 sequential Modules  Finally we developed an online portal for students to reinforce the modular instruction This presentation will:  Describe the current state of online marketing and academic instruction.  Discuss the challenges academics faced in trying to teach this new and exciting area of study.  Describe our course curriculum and Learning Management System (LMS).  Discuss the value proposition our LATW Modular Package offers 12/6/2015 Copyright © 2014 Learn About The Web 3

Copyright © 2012 Learn About The Web The New e-Business Landscape 90% Purchase decisions begin online $30B Social commerce sales in the next 5 years 58% Businesses save big on marketing costs 90% Consumers trust their peers Social Media is now a force to be reckoned with ECONOMIC IMPACT = $900B ~ $1.3T *Source: McKinsey & Company 12/6/2015 Copyright © 2014 Learn About The Web 4

Copyright © 2012 Learn About The Web For College Students Today - The Perfect Opportunity 12/6/2015 Copyright © 2014 Learn About The Web 5  Unrestricted access to the Internet  Inexpensive Hosting costs  Simple Web Development Tools  Inexpensive Web Development Tools  Powerful Web Development Tools  Cheap access to Labor (Outsourcing)  Unprecedented Collaborative Tools  Examples of Internet Success Barriers to entry for students attempting to work in online marketing or start an Internet business have never been lower!

Copyright © 2012 Learn About The Web The Bad News Traditional academic research and experience simply does not equip professors with the skills to teach cutting edge Social Media and Online Marketing. Teaching this material effectively requires a whole new set of tools and strategies… Too many college professors and instructors lack the knowledge and tools required to… Truly Understand social media/online marketing Contextualize these skills for their students Keep Up with ever changing tools and technology Develop valid instructional materials Establish Credibility with their students when it comes to these new tools and paradigms Empower their students with these new skills necessary for the highly competitive, ever changing job market. Too many college professors and instructors lack the knowledge and tools required to… Truly Understand social media/online marketing Contextualize these skills for their students Keep Up with ever changing tools and technology Develop valid instructional materials Establish Credibility with their students when it comes to these new tools and paradigms Empower their students with these new skills necessary for the highly competitive, ever changing job market. 12/6/2015 Copyright © 2014 Learn About The Web 6

Copyright © 2012 Learn About The Web So What do most Colleges do? THE MILLION DOLLAR QUESTION What is your college doing? THE MILLION DOLLAR QUESTION What is your college doing? 12/6/2015 Copyright © 2014 Learn About The Web 7 They do nothing – sticking their heads in the sand ignoring this urgent need for their students and hoping their students will learn these tools elsewhere. They teach erroneous or outdated material – presenting outdated internet concepts or material that is simply just wrong. They teach around the edges - inappropriately focusing on just a subset of the relevant information such as portraying the Internet and social media as simply Facebook and Twitter. Based on our observations, academic institutions tend to do one of three things:

Copyright © 2012 Learn About The Web The end result 12/6/2015 Copyright © 2014 Learn About The Web 8 Left behind as the web changes. Loss of academic credibility in that space Unable to empower students. The Professors The Students The Universities Companies Left behind as the web changes. Loss of academic and industry credibility in the space Loss of revenue – unable to attract students. Unable to impress hiring companies Left behind as the web changes. Unhappy with what they’re NOT getting in classes Unable to impress employers Unable to get hired into cutting edge new jobs Less satisfaction with their educational experience Unhappy with skill level of college graduates Burdened with basic training for the graduates they do hire Loss of productivity training graduates Loss of revenue the more training they have to provide Dissatisfied with the Universities they recruit from

Copyright © 2012 Learn About The Web The end result 12/6/2015 Copyright © 2014 Learn About The Web 9 The Professors The Students The Universities Companies It’s a less than ideal situation for all the parties involved. The good news is we have a solution…

Copyright © 2012 Learn About The Web Provide professors with a comprehensive set of tools, technology and training so they can credibly teach these new skills. Learn About The Web provides: Solution - Give Professors the Tools They Need 12/6/2015 Copyright © 2014 Learn About The Web 10 Online Marketing Academic Solutions Instructional Lecture Material (Text, PowerPoint) Quizzes and Exam material A web portal for students to study/take quizzes in. Case studies and hands on exercises Train the Trainer assistance for professors Instructors to teach material upon request ( based on availability )

Copyright © 2012 Learn About The Web Value Proposition - What Are You Getting? It’s really simple. Our solution is a credible and flexible Online Marketing Framework - providing the fastest way for Universities to deliver cutting edge online marketing instruction to students who desperately need these skills. We distilled the most pertinent Online Marketing information into 9 modules so you can deliver instruction:  Over 5 days in a 40 hour Boot camp.  Once a week during a 9 to 13 Week Semester.  As part of a weekend series for between 4 to 8 weeks.  As separate courses entirely. The options are endless. Here’s a more detailed look at our framework… 12/6/2015 Copyright © 2014 Learn About The Web 11

Copyright © 2012 Learn About The Web 1. Introduction (4 Hours) LATW Modules 12/6/2015 Copyright © 2014 Learn About The Web Web Design (4 Hours) 5. Buy a Website (4 Hours) 4. Build a Website (4 Hours) 2. Brainstorming (4 Hours) 7. Web Marketing (4 Hours) 9. Website Maintenance (4 Hours) 8. Monetization (4 Hours) 6. Outsourcing (4 Hours)

Copyright © 2012 Learn About The Web LATW 4 Hour Module Details 12/6/2015 Copyright © 2014 Learn About The Web Introduction This first module in the series lays the groundwork for the rest. We level set by discussing the history of the internet, and key concepts foundational to creating an online presence. 2. Brainstorming How do you go from an idea to a qualified, well researched and viable concept? We walk through strategies for evaluating online supply and demand, finding a niche market, and validating ideas. 3. Web Design How do you create a successful website design from a concept? We discuss strategies for branding, color, user interface options and navigational design and introduce common design tools.

Copyright © 2012 Learn About The Web LATW 4 Hour Module Details 12/6/2015 Copyright © 2014 Learn About The Web Web Development Once the design choices are made, it’s time to start building the website, blog or application. We discuss the tools and techniques available for building a web property. 5. Buy a Website How can you evaluate a website for purchase if you choose to buy rather than build? From site evaluation to contract negotiations, we cover it all. 6. Outsourcing Outsourcing portions of website development is a winning strategy. We teach how to define tasks, where to find resources and how to manage the project to successful completion.

Copyright © 2012 Learn About The Web LATW Module Details 12/6/2015 Copyright © 2014 Learn About The Web Web Marketing You have a viable website. Now you need to bring visitors and customers to your door. We walk you through various strategies and methods for attracting web traffic. 8. Monetization Traffic alone doesn’t get results. We teach you how to convert visitors into paying and satisfied customers using strategies designed to appeal to the site’s target audience. 9. Website Maintenance A profitable website is just the beginning. We’ll give you the tools and techniques you need to optimize the quality of the website you own and maintain profitability over time.

Copyright © 2012 Learn About The Web LATW Materials 12/6/2015 Copyright © 2014 Learn About The Web 16 The academic community requires a standardized way to measure student learning. To that end, we provide: PowerPoint Slides for class instruction Hands on exercises for the classroom Suggested homework assignments Recommended Tools for the students Online materials for reference Tests and Quizzes for use by the professors

Copyright © 2012 Learn About The Web Learn About The Web Web Portal 12/6/2015 Copyright © 2014 Learn About The Web 17 We designed a proprietary online portal where enrolled students will have access to the following: Course Modules Course Videos Quizzes and Exams Case Studies Recommended Tools Online Forums A Portal Blog Scheduled Reminders And much more…

Copyright © 2012 Learn About The Web LATW Licensing Options 12/6/2015 Copyright © 2014 Learn About The Web 18 Licensing TermAnnual UpgradesOnsite Training 1 Portal Access 2 Additional Services Tier I 1 year--√- Tier II 1 year-√√- Tier III 3 year√Annual√- Silver 5 year√Annual√ Branded Teaching Material Platinum Lifetime√AnnualUnlimited Branded Teaching Material & Customized Portal 1. Onsite training is (1) 5 day session, train-the-trainer format. 2. Standard portal access includes up to 1500 unique user IDs, additional portal licenses may be added. We know every University or College is unique. To address that, we have tried to make our licensing options as flexible as possible.

Copyright © 2012 Learn About The Web Final Thoughts Is your school already offering a credible Online Marketing program? Can your Professors effectively instruct students about this new wave of online marketing tools? Are your students getting the most current online marketing education possible? Building an Effective Online Presence in the New Economy by Learn About The Web Inc. Are other Universities already teaching this new material and gaining a competitive advantage? Give us a call at