DIGITAL MARKETING COMPETENCY TRAINING WEB | SMO | SEM | SEA | SEO | MOBILE

MODULE 1: WEB TRAFFIC  What kinds of traffic are there?  Understanding search traffic  Understanding referral traffic  Understanding direct traffic  Understanding campaign traffic  How to use the different types of traffic  When to use the different types of traffic  2015 web traffic trends Day 1 (5 hours)

MODULE 2: SOCIAL MEDIA OPTIMISATION  The era of social search  Marketing on SM past, present & future  SM platforms and their algorithms  Facebook Marketing  Twitter Marketing  LinkedIn Marketing  YouTube marketing  Social Media Tools  How to use them  When to use them  2015 SM trends Day 3 (5 hours) Day 2 (5 hours)

MODULE 3: SEM AND SEA  Paid search Ads  Paid search advertising  Pay per click  Cost per click  Cost per thousand  7 Different search Ad types  4 Types of targeted Ads  Writing a targeted text Ad Day 5 (4 hours) Day 4 (5 hours)

MODULE 4: SEARCH ENGINE OPTIMISATION  What is SEO  Content & search engine success factors  Trust, authority, identity & search rankings  Social media & ranking in search results  Violations & search engine spam penalties  Understanding user intent  Keyword research  Off-site SEO Day 7 (5 hours) Day 6 (5 hours)

MODULE 5: MOBILE  Mobile search  Mobile shortfalls – What it can and can’t do  Mobile – Understanding the landscape  Mobile SEM – Marketing on mobile platforms  Mobile Updates and Penalties  Mobile Trends Day 8 (5 hours)

COMPETENCY TEST  WEB  SMO  SEM  SEA  SEO  MOBILE Day 9 (4 hours)

COSTING  Training Rates: R per session ( no limit on delegates ) Training Material Included  9 Sessions: WEB – 1 sessions SMO - 2 sessions SEM & SEA - 2 sessions SEO – 2 sessions MOBILE -2 sessions Test Moderation : R285 per person attending / per test