Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings.

Slides:

Advertisements

Similar presentations

Promotion Opportunity Analysis

Advertisements

Copyright © Texas Education Agency, All rights reserved. Marketing Dynamics 1.

On Target Group Coaching

Creating A Business Plan Computers In Business Created by Carey Ivory 2010.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Your Team Members’ Names Here.  Briefly describe the type of business you plan to start  Mission Statement.

Market Analysis and Strategy MKT 750 Dr. West. Agenda Marketing Analysis & Strategic Planning – Essential Elements (5Cs, STP, 4Ps) – Situation Analysis.

Producing An Integrated Marketing Communications Campaign Chapter 10.

Cash study 5 Chapter 9 Not for Profit Organization Craig Lizotte.

Internet Marketing in Hospitality and Tourism

Chapter 8 The Advertising Plan

 A written document that specifies how, where, and to whom a business plans to market its product(s) and/or brand(s).  A small business typically creates.

Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing Strategy “Marketing” by Paul Baines, Chris Fill and Kelly Page. Referenced throughout. ARRIVAL coaching has put the content into a simpler and.

Marketing Finial Examination: Take Home Final Exam. Student name: John William Service Unite: Department of Biomedical Engineering of Yuanpei University.

Strategic Planning: Making Choices in a Dynamic Environment

Outline Strategic planning The marketing plan The advertising plan The creative plan and copy strategy Chapter 7 Advertising Planning and Strategy.

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

Marketing MTEXAM Answers. Q1: What is the role of Marketing in a company? (3Points) Understand the customer, the target market Understand the competition.

The Marketing Process, Planning & The Marketing Plan.

ENTR 452 Chapter 8: The Marketing Plan

Objective 4.07 Unique Selling Proposition

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 8 The Advertising Plan.

Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.

Marketing Plan. Industry Analysis Industry Analysis Industry Analysis National/local trends National/local trends Competitor Analysis Competitor Analysis.

Marketing Plans: One SIZE does not fit all. Marketing Plans: Outline Marketing 101 Market Research Who are your customers? Marketing Methods Tracking.

Target Corp. Strategic marketing plan. Executive Summary  Focus & Plan  SWOT  Target Market  Marketing Objectives  Marketing Plan  Promotional Strategy.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Mission Statement Vision and objectives Situational Analysis FactorWhat’s HappeningImpactTermOption Moving Forward Political Economic Social Technological.

Unit B Planning and Preparing to Manage a Small Business Competency 5.00 Understand pricing, promotion, and market planning.

MARKETING PLAN 1)Executive summary 2)Current Marketing situation

Chapter = 6 Advertising Process.

Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings.

Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.

The Marketing Plan ProductPromotionPlacePrice. Product What products will you sell? 1.Research the competition to determine what products customers want.

6.3 Starting a Small Business. Starting a Small Business Every business begins with an idea –Hobbies, interests, old jobs Small business owners need special.

Bella Boutique Rapid City, SD Direct Competitors Bella Boutique competes with other boutiques located in downtown Rapid City Also competes with department.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

Your Logo SOCIAL VENTURE – MARKETING. 1. Customers 2. Competitors 3. Social, Political and Economic forces 4. Marketing mix Content.

THE WORLD OF MARKETING.  Learn how to conduct a SWOT analysis.  List the three key areas of an internal company analysis.  Identify the factors in.

Executive Summary Situation Analysis Top Competitors.

Principles of Marketing Lecture-9. Summary of Lecture-8.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Lecture-8 MGT301 Principles of Marketing. Summary of Lecture-7.

MGT301 Principles of Marketing Lecture-9. Summary of Lecture-8.

Principles of Marketing Lecture-8. Summary of Lecture-7.

Aerial Expeditions By. Levon Arzumanyan, Asif Din, Wendelyn Ramos, Andrew Rayment, and Daniel Wong.

Competitor Analysis Templates

Analysis (SWOT Analysis + Competitors Analysis)

6/11/2018 Marketing Plan Your Name.

Marketing Business Plan Presentation

INSERT YOUR COMPANY’S NAME HERE

[Product Name] Marketing Plan

SWOT Analysis Use this space for description of Strengths: Point 1

Chapter 2 the marketing plan Section 2.1 Marketing Planning

کنکور کارشناسی ارشد 93 مدیریت

الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية

By: Ariane Laberge Pelletier

כלי אבחון.

التخطيط الاستراتيجي الأنشطة التسويقية

12/7/2018 Marketing Plan Your Name.

Marketing Plan: SnakPak

6.3 Identify your competition

Chapter 7 Differentiate between objectives, strategies, and tactics in strategic planning Identify the basic steps in an advertising plan Explain how account.

CLASS BUSINESS PROPOSAL

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

Basic Marketing Concepts

Arc’teryx By Philippe Dionne.

Strategic Marketing Management | The Framework

Presentation transcript:

Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings Luke Vanica Terrell Dixon

Current Market Situation Competitors ⌂Chandonnet Builders, LLC ⌂Mason Mike ⌂Handy Randy ⌂Chilcote Construction, LLC

Current Market Situation SWOT ⌂Strengths ⌂Weaknesses ⌂Opportunities ⌂Threats

Target Market Description Target and Secondary Markets ⌂Unlicensed vs. Licensed ⌂Target Market ⌂Secondary Market

Target Market Description Demographics ⌂Muskegon County ⌂Grand Haven ⌂Grand Rapids

Target Market Description Psychographic Features ⌂Established homeowners ⌂New homeowners

Market Objectives Unlicensed vs. Licensed ⌂Quantitative Bench Marks ⌂Measurement Methods ⌂Criteria for Success ⌂Sales Target Objectives

Advertising Marketing Mix Service Strategy Price Strategy Promotion Strategy

Advertising Objectives ⌂Get name out ⌂Find repeat buyers ⌂Word of mouth ⌂Offer mixed gender services ⌂Quality and price ⌂Branding

Advertising Plan Execution Copy Strategy Advertising Message Media Plan ⌂Unlicensed ⌂Licensed

Advertising Budget Licensed ⌂Calendar ⌂Home Show ⌂Chamber of Commerce ⌂Website ⌂Phonebook ⌂Angie’s List ⌂Billboard ⌂Float in Local Parades

Advertising Budget Licensed/Unlicensed ⌂Business Cards ⌂Pens ⌂Facebook ⌂Car Magnets ⌂Postcards ⌂Placement Ads ⌂Church Bulletin’s ⌂Area Business Directory ⌂Muskegon Chronicle Ad ⌂Yard Sign

Advertising Budget Unlicensed ⌂Flyers

Advertising Budget (or) Licensed ⌂Calendar ⌂Home Show ⌂Chamber of Commerce ⌂Website ⌂Phonebook

Advertising Budget (or) Licensed ⌂Angie’s List ⌂Billboard ⌂Float in Local Parades Licensed/Unlicensed ⌂Business Cards ⌂Pens

Advertising Budget (or) Licensed/Unlicensed ⌂Facebook ⌂Car Magnets ⌂Postcards ⌂Placement Ads ⌂Church Bulletin’s

Advertising Budget (or) Licensed/Unlicensed ⌂Area Business Directory ⌂Muskegon Chronicle Ad ⌂Yard Sign ⌂Flyers

Advertising Budget (or2)