Presentation on theme: "Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange."— Presentation transcript:
Identifying Target Market Effectively identifying your potential customer base helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.
TARGET MARKE T SizeDemographic CharacteristicGeographic CharacteristicPsychographic CharacteristicConsumer / Behavioral Characteristic
PERSONAL SELLING Personal selling involves a two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.
Steps in personal Selling process Step 1 Pre-sale preparation Step 2 Prospecting Step 3 Approach Step 4 Presentation Step 5 Demonstration Step 6 Handling Objections Step 7 Closing Step 8 Post sale follow-up