© 2008 Convio, Inc. National Relief Charities Q Update Patrick Hansen, Senior Consultant June 2008 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced without prior written approval from Convio. This material was used during an oral presentation; it is not a complete record of the discussion.

© 2008 Convio, Inc.2 Online Prospecting – Strategic Roadmap PHASED INITIATIVES Walk Months 6-12 Jog Months Run Months Outreach Drive Traffic to your Website ■ Select microsite URL for offline promotion ■ Design & launch prospecting microsite following SEO best practices ■ Define & execute SEM plan ■ Explore CARE2 and other acquisition opportunities ■ Complete full audit of SEO/SEM performance ■ Execute acquisition plan Motivation Acquire & Cultivate Warm Prospects ■ Identify “free offer” premium(s) – establish online “ask” and offline fulfillment procedures ■ Design & launch “make a promise” campaign ■ Design & launch interactive quiz ■ Create a “prospect conversion series” to channel prospects into one of 3 NRC program arms ■ Complete full audit of “prospect conversion series” performance. ■ Expand prospect conversion series to additional NRC program arms ■ Tie into “recurring gift conversion series” for each program arm to motivate supporters to become sustaining givers

© 2008 Convio, Inc.3 Remember Campaign - Constituents by Source ■ ~11,894 constituents have participated in the Remember Native Americans campaign to date ■ Search Engine Marketing continues to be the largest source of these constituents ■ Viral growth continues to be strong

© 2008 Convio, Inc.4 Remember Campaign - Donors by Source ■ Our campaign and cultivation series has acquired ~119 new donors ■ Conversion Rate: 1.0% ■ Total Gifts: $5, ■ Average Gift: $23.91 ■ Viral and “halo” effect continue to be largest drivers of donations ■ No Care2 constituents have converted to donors

© 2008 Convio, Inc.5 Growth Curves To Date Cumulative Number of Donations Cumulative Number of Registrations Cumulative Number of Viral Tell-A-Friends

© 2008 Convio, Inc.6 Growth – Number of Online Gifts First 500 gifts Doubled to 1,000 Doubled to 2, Donors (1.27%) 1,145 Donors (2.12%) 1,641 Donors (2.86%) 1,816 Donors (2.41%) 25% Growth to 2,500

© 2008 Convio, Inc.7 Growth – Total Monthly Gifts 500% Growth 630% Growth 437% Growth 293% Growth 7% Growth 277% Growth 135% Growth 102% Growth

© 2008 Convio, Inc Actual2007 Actual2008 YTD2008 Est. Outreach Unique site visitors per month ~15,00025,411 (Oct-Dec) 12,152 (Jan-Dec) ~29,00025,000 to 33,000 Engagement Number of usable addresses ~80,00068,86375,50083,000 to 119,000 Action/Loyalty Direct online response revenue N/A$41,907 (Oct-Dec) $71,471 (Jan-Dec) $43,156$70,000 to $170,000 Setting Goals/Tracking Performance 2008 Estimates Assume: ■ Web site improvements resulting in a 3-7% organic conversion rate of existing traffic ■ Google SEM campaign continues for 12 months at $10K/month, 18,500 to 21,500 clicks per month, 3-4% registration rate ■ Monthly offline capture of addresses ■ Monthly viral growth of 2-5% ■ Monthly list churn rate of 0.5-1% (annual churn ~29%) ■ 10 appeals, % response rate, $35-$45 average gift ■ Welcome/conversion series for all new online constituents ■ “White Mail” accounts for 25-50% of all online gifts