Podcasting Possibilities Karl Richter Allison Rossett & Associates © 2006 Rossett & Associates

Agenda  Introduction  What is Podcasting?  Who’s using them? How?  What makes a good podcast?  How can I learn more about podcasting? © 2006 Rossett & Associates

Podcasting Myth #1 “I need an iPod to podcast”

Myth #2 “Podcasting is a revolutionary “Podcasting is a revolutionary new idea.” new idea.”

Agenda  Introduction  What is Podcasting?  Who’s using them? How?  What makes a good podcast?  How can I learn more about podcasting? © 2006 Rossett & Associates

2 parts of a Podcast Audio file + RSS feed

(.mp3 + RSS) = Podcast  RSS shows changes to a webpage.  Not viewable in most web browsers.  Software helps you subscribe to an RSS feed.  Newsreaders  Podcatchers

Podcasting is a mix of.. Podcasting is a mix of.. Radio + Take-Out + Tivo + Blogging

Let’s listen to some podcasts  ASTD ASTD  National Institute of Health National Institute of Health National Institute of Health  Microsoft TechNet Microsoft TechNet Microsoft TechNet  This Week in Technology This Week in Technology This Week in Technology

Agenda  Introduction  What is Podcasting?  Who’s using them? How?  What makes a good podcast?  How can I learn more about podcasting? © 2006 Rossett & Associates

Who’s educating with Podcasts? Universities  Lectures available through iTunes U Museums  Docent tours available via iPod. SF MOMA, Colonial Williamsburg Personal Trainers  Workout/diet tips

How are podcasts used?  News- updates, internal communications  Views– single and multiple perspectives, panels  Expertise– interviews and presentations by people in the know  Motivation– where people and groups exhort  Examples– providing an opportunity to extend training beyond the classroom into the field, with vivid interactions and anecdotes

How could YOU use them?  Updates  Motivation, sponsorship  Worked examples  ?

Agenda  Introduction  What is Podcasting?  Who’s using them? How?  What makes a good podcast?  How can I learn more about podcasting? © 2006 Rossett & Associates

Questions to consider  Why would someone listen?  What is the purpose or purposes? What should they do as a result of the podcast?  What will encourage them to come back for more?  Is it a single message or a series?  1 hosts, co-host, panel discussion?  Length of the show?  How long until the next one?

“Pod”agogy Is your podcast training or telling?

Podcasting Potholes  No easy way to scan for content  “Let’s just make this a podcast”  Good info + bad presentation = bad podcasts

Mixing a Good Show  # of Hosts  Deep content / wide content  Debate  Self-disclosure  Listener involvement  Fun

Why move towards podcasts?  Cheap  (Relatively) Easy to make; easy to update  Portable content, which brings messages into the workplace, closer to the challenges  Narrowcasting  Element in a blend, perhaps  Buzz

Agenda  Introduction  What is Podcasting?  Why should learning and information professionals care?  What makes a good podcast?  How can I learn more about podcasting? © 2006 Rossett & Associates

How can I learn more?  We’ll you these slides  Links to podcast directories  Odeo.com, iPodder.org  Software  Audacity.sourceforge.net  iLife 06 (Mac)  Feedburner.com  Tutorials 