1. Using Podcasts for user Assistance
Suresh Srinivasan
Akhil Harikrishnan
© 2016, STC India chapter

2. Agenda What is a Podcast? Advantages of Podcasting
Podcasting User Assistance
Creating and Publishing Podcasts
Best Practices
© 2016, STC India chapter

3. Key Objectives
Podcasts are digital audio files, typically a series or episode, which are made available on the internet for other users to download on their system or to portable media player. It is an easy way to share audio content with a more targeted audience. Join our session to learn:
How we, as information developers, can use podcasts to deliver user assistance
How to create and publish a podcasts and
Best practices to adopt when creating a podcast.
© 2016, STC India chapter

4. What is A Podcast? PODCASTING IS NOT A NEW TECHNOLOGY
A podcast is an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player Wikipedia.
Audio (or audio and video) content specifically designed for synchronizing and playback on mobile audio players, such as Apple’s iPod and MP3 playback-enabled mobile phones. Much of this content is highly topical, derived from radio or TV broadcasts, and it is often free. Podcasts are an example of “sticky” content: listeners are encouraged to subscribe to a podcast “channel” that typically is updated with new content daily or weekly – Gartner
WAIT!!
PODCASTING IS NOT A NEW TECHNOLOGY
………IT IS JUST BRINGINING TOGETHER PIECES OF INNOVATIONS
© 2016, STC India chapter

5. It has Never Been Easier…
Omnipresence of smart phones
Free publishing
© 2016, STC India chapter

6. Why Does Audio and Video Work At ALL?
© 2016, STC India chapter

7. TEXT or READING
© 2016, STC India chapter

8. Audio OR Listening
© 2016, STC India chapter

9. Video or Watching
© 2016, STC India chapter

10. Advantages of Podcasting
Convenient and easy to consume
Information on the fly
Fosters Inclusivity
Detached from the computer
Allows specific customizations
Consume content at your own pace
© 2016, STC India chapter

11. Podcasting User Assistance
Targeted Content
Listener Driven
Alternative Content
Multiple Languages
© 2016, STC India chapter

12. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
How to Info.
Getting Started
Product Marketing
Troubleshooting
User Stories
© 2016, STC India chapter

13. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

14. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

15. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

16. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

17. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

18. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

19. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

20. Podcasting User Assistance - Examples
Audio Newsletters
Concepts & References
What’s New
Product Marketing
Getting Started
How to Info.
Troubleshooting
User Stories
© 2016, STC India chapter

21. Using Podcasts Create Host Publish Planning Writing a script
Recording content
Editing
File Compression
Post the content to a web server
Create and post RSS feed
Post subsequent audio files
Subscribe with podcast aggregators
Submit RSS feed
Wait for approval
© 2016, STC India chapter

22. Tools to create a Podcast
Mic
Headphones
Editing Software
File Compressors
© 2016, STC India chapter

23. Where to HOST Podcasts.. WordPress Blogger Soundcloud Google Drive
Amazon Web Services
© 2016, STC India chapter

24. Where to Publish your PODCAST
Blackberry
Podcaster
Blubrry
Stitcher
i Podcast
WordPress
iTunes
tunein
Watch a Demo
© 2016, STC India chapter

25. Best Practices Select a topic that you care about Good audio quality
Be realistic about time
Consistent publishing
Add good production value
Know the aggregators well
Promote, promote, promote..
Augment your video with text
Good meta description
© 2016, STC India chapter

26. References https://en.wikipedia.org/wiki/Podcast
© 2016, STC India chapter

27. Thank YOU! Suresh Srinivasan suresh.srinivasan02@sap.com
Akhil Harikrishnan
© 2016, STC India chapter