August lexBlog TM Building Blogs for Lawyers Beyond Blogging: Social Networking for Law Firms Stacey Merrick, Client Services Director Rob La Gatta, Editorial Manager Kevin O’Keefe, President & Founder LexBlog, Inc.
2 lexBlog TM Building Blogs for Lawyers What is social networking? Social networking sites Blogging Directories Websites PR & Communications Microblogging Social Bookmarking
3 lexBlog TM Building Blogs for Lawyers Social networking tools LinkedIn Legal On Ramp Delicious YouTube Twitter Flickr Facebook MySpace Martindale-Hubbell & Avvo Bar associations Use of RSS StumbleUpon Digg
4 lexBlog TM Building Blogs for Lawyers Social networking tools we’ll be discussing today LinkedIn Legal OnRamp Delicious (social bookmarking) Twitter (microblogging) FriendFeed
LinkedIn Professional networking tool “Facebook for business people” 216,000 private practice profiles Law firm profiles with demographics 20 million users 150 industries 3.2 million visitors/month 5 lexBlog TM Building Blogs for Lawyers
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6 lexBlog TM Building Blogs for Lawyers Legal OnRamp Founded by Cisco in-house counsel & large law lawyer AmLaw 200 law firms invested 3000 members 200 law firms 400 companies
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delicious “Social bookmarking”: like the bookmarks in your web browser, but stored online and available to the masses Friends follow your bookmarks to see what you’re interested in Bookmark your own posts (not too much) Quick and easy Amplifies message 7 lexBlog TM Building Blogs for Lawyers
lexBlog TM delicious – Social bookmarking
lexBlog TM del.icio.us bookmark bar icons
lexBlog TM Delicious– tagging page
Twitter “Microblogging” Updates are called “Tweets” 140 characters maximum – be conservative Share links on Twitter using link shrinking sites like TinyURL.com Utilized by everyone from fire departments to the New York Times Amplifies message Recent China earthquake broke at Twitter, with on-the-ground updates from locals 8 lexBlog TM Building Blogs for Lawyers
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lexBlog TM Search.twitter.com – Twitter Search
lexBlog TM Twhirl.com– Desktop-based Twitter client
9 lexBlog TM Building Blogs for Lawyers You may be saying: “This is crazy…how can I possibly keep organized using all of these different social networking tools?” Answer: FriendFeed (
lexBlog TM friendfeed.com
8 lexBlog TM Building Blogs for Lawyers Blogs are a Rotary meeting Find the discussion Listen to the discussion Engage in the discussion Empower your audience Use your blog to organize in person meet ups
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Re lexBlog Results of social networking & use of social media
Thanks & for more info or questions: Stacey Merrick Rob La Gatta Kevin O’Keefe lexBlog TM Building Blogs for Lawyers