1. Social Media Operating in the Digital Age March 5, 2010 Chapel Hill, NC Terry Bledsoe, Chief Information Officer Catawba County, NC Matures

2. Web 2.0 Openness Collaboration Community Trust

3. Share Content -> Tools -> Dialogue -> Control Users Add Value

4. Social Networks BLOGS Empower the Public Hashtags Crowd Sourcing

5. Newspapers Radio TV Citizen Engagement Web Site

6. 32 Voters 18

7. Meet Gavin “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!” 2000 to 2008 Age 18 to 44 Not Growing

8. Is it Really a Phone ?

9. New Devices Change Expectations

10. Yes BUT what is Catawba County doing? and why should you care?

12. How Catawba County Uses Social Media

21. Internal Sites Legislative Blog Environmental Health Twitter SharePoint

22. Social Media Successful Tweeting

23. Government Representative Private Individual Vs

24. Privacy “no longer the social norm.” Mark Zuckerburg Founder of Facebook

25. Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Hints Think Before You Tweet!

26. ? Comments Allow or Not Moderated or Not Who Monitors What Criteria Spam Who Responds Do You Respond

27. ? Public Records What Is? What Isn’t? Covered by Current Policy Third Party Sites How do You Capture

28. ? Policy Professionalism Professional Sites vs Personal Sites Client Friend Requests Passwords Email Address Who Decides if a Site is Needed Transparency Comments Capturing Public Record

29. ? Policy Professional Sites vs Personal Sites Personnel Web searches for employment What sites to search What if I miss something Stumble upon Use while on duty Excessive use Law, EMS, 911

30. Resources Does not take a consulting firm to bring up a Social Networking site. Think beyond traditional webmaster and PIO Look down the hall Use online tools Link feeds from existing sources Most Popular Sites Facebook, My Space, Twitter, Flickr, YouTube Tools Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

31. Yes BUT what are you doing?

32. New Media for Local Government

33. Social Media Operating in the Digital Age March 5, 2010 Chapel Hill, NC Terry Bledsoe, Chief Information Officer Catawba County, NC Matures