THE IMPORTANCE OF IPR ACROSS THE LIFECYCLE OF INNOVATION Bob Stembridge Principal Patent Analyst, IP & Science

THOMSON REUTERS IP AND SCIENCE Our solutions address critical customer needs across the Innovation Lifecycle  Connect the scientific community to the worlds best science Drive more effective and innovative R&D Commercialize and protect the worlds most valuable inventions Access the World’s Best Research Collaborate & Author Evaluate Performance Understand R&D Technologies and Trends Identify R&D Opportunities Discover, develop and launch new drugs Research and manage IP portfolios Commercialize Intellectual Property Protect Intellectual Property WE HELP INSTITUTIONS AND RESEARCHERS TO.... WE HELP CORPORATIONS TO.... DISCOVER DEVELOP DELIVER Scientific Life Sciences Intellectual Property IP & Science WE HELP IP PROFESSIONALS TO....

INNOVATION IS EVERYWHERE Every product we use, medical treatment we receive and service we consume is the result of curious minds or agents of change striving to find a better way. Outside of the natural world, everything has been imagined, created and improved in a continuous, connected cycle of innovation. Innovators are dedicated to pursuing new ideas and finding answers – these answers are transforming our world at lightening speed: – 90% of the world’s data has been generated in the last 2 years – 65% of today’s teenagers will hold jobs that don’t yet exist – China alone generated over 750,000 patent applications last year, up from 40,000 in 2003

THE LIFECYCLE OF INNOVATION

DISCOVER To fuel discovery, organizations need the right insights to ensure they invest wisely in people and projects

PROTECT Without protection, an invention’s value will disappear, along with future funding. The threat is real – more than $1.7 trillion is spent on counterfeit goods each year

COMMERCIALIZE Driving maximum return on investment is essential to fuel future cycles of innovation. Commercialization unlocks the full value of ideas and brands

Company logo IPR DECISIONS ACROSS THE INNOVATION LIFECYCLE Where to focus resources? How can we improve research decision making? How can we ensure we’re funding the best people, institutions and projects? Where to focus resources? How can we improve research decision making? How can we ensure we’re funding the best people, institutions and projects? How to brand new invention and ensure freedom to use globally? How to identify and stop online counterfeiters? How to better align our approach to IP protection with business strategy? How to brand new invention and ensure freedom to use globally? How to identify and stop online counterfeiters? How to better align our approach to IP protection with business strategy? What licensing strategy? Which markets? With whom should we partner? How do we drive the most value from our IP assets? What licensing strategy? Which markets? With whom should we partner? How do we drive the most value from our IP assets?

ANSWERS – UNDERSTANDING THE RESEARCH LANDSCAPE Where to focus resources? How can we improve research decision making? How can we ensure we’re funding the best institutions and projects? Where to focus resources? How can we improve research decision making? How can we ensure we’re funding the best institutions and projects? Finding Talent - Data on the highest impact researchers and institutions -Identify external collaborations Highly Cited Researchers list to find leading authors in specific research fields Attracting the Funding -Establish metrics and benchmarks -Analysis of funding landscape -Grant application workflow Professional services to develop metrics and benchmarks Web of Science™ funding acknowledgments Converis™ for pre-award grant management Scientific Landscape -Scholarly research information, search, tools and alerting Web of Science to search across millions of publications Alerts to see new papers “Cited Reference Searching” to search more than 1 billion cited references

ANSWERS – UNDERSTANDING WHAT AND HOW TO PROTECT INNOVATION How to brand new invention and ensure freedom to use globally? How to identify and stop online counterfeiters? How to better align our approach to IP protection with business strategy? How to brand new invention and ensure freedom to use globally? How to identify and stop online counterfeiters? How to better align our approach to IP protection with business strategy? Competitor Activities - Track drug development pipelines, patent activity, clinical trials, and release dates Cortellis™ Competitive Intelligence Cortellis Clinical Trials Intelligence Thomson Reuters Integrity SM for scientific context around pipelines Brand protection - Research existing brands for freedom to use SAEGIS™ for global brand research

ANSWERS – UNDERSTANDING HOW TO MAXIMIZE COMMERCIAL VALUE What licensing strategy? Which markets? With whom should we partner? How do we drive the most value from our IP assets? What licensing strategy? Which markets? With whom should we partner? How do we drive the most value from our IP assets? Commercialising IP - Patent landscapes and searches -Patent citation analysis Thomson Innovation® (powered by Derwent World Patents Index™) Expert patent searching and analysis

DECISION SUPPORT TOOLS: THOMSON INNOVATION Patent Search: Access the most relevant and comprehensive, global IP data, including the Derwent World Patents Index®, Asia-Pacific patents and Scientific Literature. Streamline your work with powerful productivity and collaboration tools. Patent Analysis: Turn large volumes of data into actionable intelligence with interactive analysis and visualization tools.

CONCLUSIONS IPR is central to the realisation of value from invention across the innovation lifecycle Discovery requires focused application of resources Protection requires alignment of IP strategy with business objectives Commercialisation requires informed decisions about markets, potential licensing or collaboration partners Information services and tools are critical support tools in deriving the right answers to questions for best decision making Analysis of scholarly scientific research can reveal where to focus research efforts, identify research experts and funding sources Analysis of patent information can help inform technology and market opportunities, competitive landscape, potential licensing partners and more

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