Heartland Pack Buys Heartland Pack Buys Are Now More Flexible. Replacing the $5,000 fortnightly or monthly Pack we can now tailor Heartland buys to suit.

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Presentation transcript:

Heartland Pack Buys Heartland Pack Buys Are Now More Flexible. Replacing the $5,000 fortnightly or monthly Pack we can now tailor Heartland buys to suit your budget and timing. As a starting point $2500* buys you 160x30sec spots (or 267x15sec spots or 89x60sec spots etc) across a week. Standard TVNZ duration conversions apply. Channel Sponsorship are also currently available. *Less TOT/VID Base Discount & 10% Agency Commission

Heartland Launched June 1st 2010 Only NZ Channel with 100% local content On the SKY Platform, available to subscribers of the SKY Basic package Content includes NZ’s classic shows & more recent programmes Target 40 – 64 6 Sponsors and Limited Ad Packs Celebrates New Zealand and is a showcase of New Zealand's best home grown television Heartland is where New Zealanders go to – to celebrate all the things they love about NZ and being a NZer – to see 100% homegrown content – to experience fond memories

The Unique Role Of Heartland A channel targeting the growing audience. Baby boomers have a larger proportion of personal wealth compared to Gen X’ers and other younger demos. An audience that are proud Kiwis who ‘remember growing up in NZ fondly – I love the Kiwi way of life’ (Source: Nielsen, 2010) Locally produced content resonates with these viewers – YTD 73% of the top 30 shows for All 40+ are local

Heartland Offers Great Content  Favourites like Intrepid Journeys and The Politically Incorrect Parenting Show and Maggie’s Garden Show  NZ feature films including Sylvia, Magic & Rose and Sleeping Dogs  The best of NZ documentaries including Putting Our Town On The Map, Kiwiana and Three Chords and the Truth: The Anika Moa Story  New season of From The Archives covering topics from Elections to Rugby  New Sunday night line up ‘Heart of the Heartland’ showing our best selection of premium content  Hunger for the Wild, Auction House, Off The Rails, Documentaries and Country Calendar: Fresh Pickings