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Direct Print OnLine Blog Broadcast Blog. Direct Print OnLine Blog Broadcast Blog Can we communicate to the UC premises based community the news of the.

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Presentation on theme: "Direct Print OnLine Blog Broadcast Blog. Direct Print OnLine Blog Broadcast Blog Can we communicate to the UC premises based community the news of the."— Presentation transcript:

1 Direct Print OnLine Blog Broadcast Blog

2 Direct Print OnLine Blog Broadcast Blog Can we communicate to the UC premises based community the news of the acquisition, especially present and past customers? Can we re -enforce Sotel’s brand: A company that offers services and products in the legacy markets. A company that offers the latest in UC and cloud ready platforms. A company that offers services.

3 Direct Print OnLine Blog Broadcast Blog Our package will offer value adds that enable Sotel to send all three messages at once.

4 Across multiple platforms Print Ad Banner ads on line Sunday Bulletin Broadcast Email PodcastContent

5 TelecomReseller.com 40,000 unique visitors 23 minute average visit 2.4 stories viewed per visit The Sunday Report eBulletin 16,000 readers every Sunday morning + 48 hours of play Direct Active: Blog, Podcast and Educast Educast develop and distribute learning and information Direct marketing: Broadcast Email Print: Telecom Reseller and the Cisco Tribune Events: Over 30 events, dealer, VAR and enterprise end user 37,000 qualified readers Additional Outlets The Cloud: The official bulletin of the Cloud Communications Alliance IT Reseller World: The official voice of the ASCDINATD dealer alliance

6 Sotel Telecom Reseller Plan OnLinePrintBroadcastSunday ReportPodcastContent 5 (280x100) pages 1 (125x125) all pages Tabloid Page Regarding Acquisition 3 Free ¼ Page Ad 1- Snom 1- Epygi 1- Sangoma These three ads could be on SIP Trunking and other services or products too 3 Broadcasts over the next 180 days 6 Banners Weekly eBulletin, every Week Sponsorship 2 weeks of the next 8 Podcasts as needed before and during events, product launches and more. Develop Compelling Orginal Stories All these elements packaged together for $1,775 per month

7 Platforms

8 Print Direct to 37,000 readers + Bonus distribution at UC events.

9 Media Partner and Media Sponsor of Major Events: Use print for presence and collateral

10 ITEXPO: Sotel Sells Many of the Featured Brands Sotel could be a featured part of of Telecom Reseller Week at ITEXPO We will be hosting an event on the floor featuring Gary Audin speaking on current topics. A great place to promote your snom, Sangoma, Epygi and other brands.

11 OnLine Sponsorship To top spot on Top pages

12 The Sunday Report 16,000 subscribers Sunday morning, 7:30 New York Time 3 Banners

13 Broadcast 16,000 readers Monthly Direct marketing

14 Educast A place for readers to learn about technologies, innovations and solutions Each Educast is backed with a direct notice to all readers Educast is a direct marketing tool, but it is counterintuitive: it uses the offer of learning as a means of talking to otherwise hard to reach users

15 Available at TelecomReseller, iTunes and Google News

16 Blog Blog

17 Strategy

18 Develop Orginal Compelling Content

19 Develop Orginal Compelling Message Telecom Reseller will work with you to develop a message just right for our audience.

20 Four Messages One Price InPrint and OnLine, Telecom Reseller will offer Sotel one main ad and three smaller ads Sotel can then use the main ad for a specific message that month or quarter, while using the smaller ads for other messages Currently, the main ad would be a bout the acquisition. The smaller ads could focus on other businesses: snom, Epygi, etc. Effective use of all media: direct broadcast, online, print and podcast.

21 Sotel Telecom Reseller Plan OnLinePrintBroadcastSunday ReportPodcastContent 5 (280x100) pages 1 (125x125) all pages Tabloid Page Regarding Acquisition 3 Free ¼ Page Ad 1- Snom 1- Epygi 1- Sangoma These three ads could be on SIP Trunking and other services or products too 3 Broadcasts over the next 180 days 6 Banners Weekly eBulletin, every Week Sponsorship 2 weeks of the next 8 Podcasts as needed before and during events, product launches and more. Develop Compelling Orginal Stories All these elements packaged together for $1,775 per month


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