2. Smart Choices Everyday Smart Choices will include In studio and On location package options including the following:  Production Pre and post production Scripting Filming  Talent Talent fees Filming and Exposure included  Media Guaranteed tarps 4 Week campaign on TVONE and TV2  Online Options Content hosting/maintenance of a promotional website Bundled media packages across online video and display

3. Consumer Benefits Consumer centric messages from a trusted friend – the Shopping Reporter Saves me time Helps me buy better Helps me choose best options that suit my needs How to be a Smart Shopper in this recession

4. Marketer Benefits Consumer centric messages to help sell my products  Reframe my product’s value proposition – without pulling the price lever  Halo of “Smart Choices Everyday” enhances my brand  Proven Format – consumer activation to gain sales and market share Cost effective 4 week turnaround Flexible Fixed Cost One Stop Shop

5. Online Benefits When consumers want to learn about a product they go online Online offers:  A deeper engagement with your product/brand  An opportunity to substantiate product messages  An opportunity to engage consumers with your promotions  A third party environment provides credibility

6. Smart Choices Everyday Website

7. www.smartchoiceseveryday.co.nzwww.smartchoiceseveryday.co.nz:  Hosted on tvnz.co.nz – 1.3 Mill UBs each month*  Traffic generated by on air TVCs  Hosting and Maintenance of product content/promotions  Highly effective banner and online video advertising packages  Weekly shopping advice and tips *Based on May 2009 results

8. Package Detail

9. Peak Pack Structure Guaranteed ratings200 Indicative Weekly Tarp Weights50 tarps x 4 weeks Target DemoHHS with kids 0-14 Indicative No. of Spots30 Indicative 1+ Reach70% Indicative Peak %75% Peak/25% Off Peak Indicative Channel Split60/40 TV2/TVONE Indicative Key Programmes1 x News per week 2 x Shortland St per 4 weeks Indicative Other ProgrammesTV2 Movies with broad appeal 2-3 x 1800-1859 1-2 x High Reach 1930-2200

10. Off Peak Pack Structure Guaranteed ratings200 Indicative Weekly Tarp Weights50 tarps x 4 weeks Target DemoHHS with kids 0-14 Indicative No. of Spots60 Indicative 1+ Reach50% Indicative Peak %100% Off Peak Indicative Channel Split70/30 TV2/TVONE Indicative Programmes1-2 x Breakfast per Week 1-2 x Good Morning per Week 2-3 x 1700-1759 per Week

11. Online Pack Structure Website ProductionCopy/Imagery/Page Set Up Promotion/Competition database creation and management Targeted Video PackTVNZ ondemand/tvnz.co.nz 50,000 ROS Targeted video ad impressions Creative production/reformatting

12. Total Package Costs PacksWinter (April-Aug) Spring (Sept-Dec) Holiday (Post Xmas/Jan) Summer (Feb-March) Peak TV TV/Online $ 90,000* $103,000** $ 95,000 $108,000 $70,000 $83,000 $80,000 $93,000 Off Peak TV TV/Online $50,000# $63,000## $55,000 $68,000 $45,000 $58,000 $50,000 $63,000 Please note: These figures do include the Tarp Fee and all production * Estimated ratecard value $169,000 ** Estimated ratecard value $191,500 # Estimated ratecard value $105,000 ## Estimated ratecard value $127,500

13. Key Points To Note Media  Packages illustrated are based on 30 sec durations  Tarp up weights, commercial durations and campaign periods will be priced on request  100% of the package cost will contribute to a client’s TVNZ TOT however these packages do not attract terms of trade discounts  TVNZ will pay a $25 per TARP fee and a $10 CPM fee to the client’s media agency. The TARP and CPM fees will only be paid against guaranteed tarps/impressions. Talent  The package cost covers talent fees involving filming, and exposure for a 4 week period  Additional image rights for instore usage, appearances etc will be separately negotiated Production  The package covers production costs of filming in one location/TVNZ set  Additional requirements such as location fees, food stylists, animation, archive costs and secondary talent etc are an additional cost

14. Summary Consumer centric messages to help sell my products Reframe my product’s value proposition – without pulling the price lever Halo of “Smart Choices Everyday” enhances my brand Proven Format – consumer activation to gain sales and market share Cost effective 4 week turnaround Fixed Cost One Stop Shop