Radio 1 FM91 presents IBID for I Phone 5S

Target Audience Overall mutual target audience: SEC: A, B and C AGE: 15 to 45 The IBID5 Campaign will cater to a specific target SEC: A and B AGE: 18 to 40

IBID1, IBID2 & IBID3 iCampaign

Promotional Artwork

Statistical Overview – Ibid2 & Ibid3 Campaign Total Registrations IBID IBID Campaign Total Sms’s IBID ,900 IBID ,109

Mechanics RegistrationBidding Winner announcement Pre - Launch Duration: Lasts for 5 days Starting 18 th November onwards Process: Type ‘REG Your Name and send it on 9191 Launch: Bidding starts from the show ‘Morning Fix’ Duration: 2 nd – 6 th December,2013 Post Launch: 9 th till 13 th December Show: Morning fix

Global Hype – iPhone5s IPhone 5s is purposefully imagined. Meticulously considered. Precision crafted. It’s not just a product of what’s technologically possible. But what’s technologically useful. It’s not just what’s next. But what should be next.

Reviews About IPHONE 5s The iPhone has powered Apple to become the world's largest company by value, and the newest version is seen as critical to the company's continued success. Wall Street Journal Apple said on Monday that it sold two million iPhone 5’s over the Intrnet the first day people were allowed to submit orders for the product.said on Monday New York Times AT&T announced it set a sales record with iPhone 5 over the weekend, making it the fastest-selling iPhone the company has ever offered.

Pre – Launch (18 th October – 1 st November, 2013) Electronic Media Radio: –A hype based radio teaser will go on air at a Frequency of 20 spots per day –RJ Endorsements in every show. Frequency: 2 per Hour Television: –Teaser video will run on television –Proposed Channels TV 1 News 1 Hum TV Oxygen Play TV The Musik –1 representative from sponsor’s team and FM91’s team to appear on the morning show at TV1 Muskarati Morning with Faisal Digital Media  Facebook:  Daily updates for the event along with the teaser video will be shared along with Facebook advertising  Website:  Teaser video as pop-up  E – Banner  SMS:  SMS broadcast and updates would also be sent as a bounce back service. Print Media Teaser ad to be printed in selected magazines

Launch (2 nd November – 6 th November, 2013) Electronic Media Radio: – Radio promo explaining the mechanics will go on air at a Frequency of 15spots per day – RJ Endorsements in every show. Frequency: 2 per Hour – Statistical updates will be announced on air during different all shows throughout the day. This segment will be branded. Television: – A video depicting the mechanics will be made which will run on the TV Channels at a high frequency – Proposed Channels TV 1 News 1 Hum TV Oxygen Play TV The Musik Digital Media  Facebook:  Daily updates for the mechanics along with the video will be shared along with the poster  Website:  Launch video as pop-up  E – Banner  SMS:  SMS broadcast and updates would also be sent as a bounce back service.

Post Launch (9 th November – 13 th November, 2013) Print Media: Print ad depicting the stats updates of the top 5 contestants along with the winner announcement message will be printed in magazines. Proposed Magazines – Synergizer – Jang – Glam Digital Media  Facebook:  Artwork announcing the winner will be shared on Facebook.  The pictures of the Closing ceremony event will be shared on Facebook Fan page  Website:  Poster announcing the winner will be put up on the website.  Closing Ceremony:  Competition to be closed with a finale ceremony.  TV 1 and News 1 to provide coverage to the event  Sound bites would be aired on the airwaves of 91

Sponsorship Mileage Radio Promo with the tail line for the sponsor RJ Endorsements Radio: Sponsor logo to appear in the video and the artwork including posters and ers Logo Integration: Recognition will be provided to the sponsor during RJ endorsements, bounce back messages, Facebook status updates. Sponsor recognition: Branding of the sponsor to be placed on the closing ceremony Branding: The team of the sponsor’s company to give-away the iphone5 to the winner Presence at the closing ceremony:

Sponsorship Mileage Logo to be integrated on the pre-hype client give-aways.

Why Sponsor the campaign? Radio1 FM91 strategically choose to do IBID for IPHONE 5 instead of IBID for IPAD 3. IPHONE 5 is currently the most in demand phone on the planet. IPHONE 5 has already set a record by becoming the mobile phone device with the most sales turn over.

CHARITY

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