Internet Marketing And The Participation Age (Web 2.0) Dan Roberts.

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Presentation transcript:

Internet Marketing And The Participation Age (Web 2.0) Dan Roberts

Web 2.0 Killed the Brochure Site Brochure sites Travellers are suffering info overload Travellers lack trust in traditional media Reliance on interpersonal communication Seeking connoisseurship Connecting more

SEO and Internet Marketing One goal: NOT to generate more traffic to your site Rather to attract more of the RIGHT traffic to your site Importance of analytics

Internet Marketing and Web 2.0 Social networking Forums, reviews/ratings, blogs, bookmarking - facilitate info flow RSS feeds, IM, meta-aggregators accelerate info flow RISK!!

Get Involved With Social Media Forum and review sites Mainstream: Google Groups, Yahoo! Answers and Yahoo! Travel MySpace et al. Flickr and You Tube

User Generated Content Inbound RSS Feeds! Photos and videos Your customer involvement In-house resources

Technology You Already Know Confirmation page and Reminder s Viral elements Surveys

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