Digitally inspired change impact of tech on health, fitness & sport.

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Presentation transcript:

digitally inspired change impact of tech on health, fitness & sport

my role

how have advances in tech changed our role? x =

expectations  Pre-purchase research  Online purchase / account management  Speed and ease of bookings / access to info  Response times  Multi-channel presence (esp. social)  Access to mobile technology customers, staff, stakeholders

expectations customers, staff, stakeholders 75%

expectations customers, staff, stakeholders

expectations  Dedicated applications  28k active  90k incl. medical/diet/sport  Tracking / monitoring of physical activity  Communication / marketing customers, staff, stakeholders

responses  Multi-channel service team  Social media policy / good practice  Digital project (website / app)  Researching new LMS  Exploring recording of off-site attendance  Visit frequency tracking / interaction management  Connected marketing systems  Business intelligence

needs  Mobile attendance recording solution  Mobile payment solution  Paperless registration  New LMS  Staff app  Activity tracking methods  Infrastructure upgrade

@makeabetterone thanks