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Published byChristal Francis Modified over 8 years ago
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No easy way to have Spontaneous Real- Time Interactions No tool to ease into a new School, City, or Country Relevancy is a concern for social platforms No more #FOMO of events happening nearby Problem
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Solution A hyperlocal messaging app that lets you communicate with people nearby through disappearing group chats. Hyperlocal -The most relevant conversations -No more #FOMO Ephemerality -Spontaneous interactions -Timely topics Messaging App -Connects you to others -Immediate interaction and feedback
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Market Validation Daily Active Users “Real Word-of- Mouth” reviews 53 Million100 Million People want spontaneous info about what’s going on nearby Relevant, hyperlocal feedback Immediate, Real-Time Information
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Market Opportunity $1.5B $1.2B - 2013 $9B - 2017 Real-Time Mobile Location-based Ads Hyperlocal Foursquare $20M in Revenue New Market Opportunity Ephemerality Snapchat offered $3-4B Messaging App Revenue in 2013 Messaging App Whatsapp Sold for $19B
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Product Demo Create a YappJoin the ChatStart Yapping
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Hyperlocal Lasting Forever Ephemeral Competition Global
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Business Model Phase I: Promoted Yapps Phase II: Targeted Promotions Charge by Time and Distance Partnerships with local establishments Filtering Conversations by Topics 1 st Party Data Collection What people are saying and where Custom Notifications
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The Yapper Team Experience: 1776, Miami Heat, Monumental Sports, Israel-Teacher Roles: Leader Justin Lichtenstaedter, CEO Experience: Deloitte, Asset Management, Whizard Stickers Roles: Visionary Rob Wyant, President Experience: ServiceSource (Tech startup-IPO), Crocs, DC Mayor’s office, 930 Club Roles: Realist Dane Hinnen, COO Experience: Saylo, Liquid Spill, Tesla, Freelance iOS Mobile developer Roles: Builder Anthony Agby, CTO
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Product Market Fit Minimum Viable Product 1,500 Beta Users Customer Engagement Voted DC’s Hottest Showcasing Startup Promoted Yapps New UI/UX Up-vote System Category Filters Customer Feedback
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Marketing Strategy Partnerships Media Cross Platforms New markets Projected Growth Focus on User Growth
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Investment Ask and Future Expenses Product Development User Growth & Engagement Technical Infrastructure Forecasted Operating Expenses Seed (12 mo.) Marketing$30,000 G&A Expenses & Rent$50,000 Tech Expenses$100,000 Wages, Taxes, Benefits$320,000 Total Expenses$500,000 Seed Round Funding To Date Bootstrapped $30K June, 2013 More than 10,000 hours worked
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Chat Right Here, Right Now Direct any inquiries to Justin at justin@getyapper.com Follow us on twitter @YAPPERapp
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Business Model (Promoted Yapps) Year 2015Description $20.00 Promoted Yapp Avg. based on Frequency % 1 Ads purchased per Neighborhood per day 10Neighborhoods per Market 10 Ads purchased per Market per day 3Markets with ads 365Days per Year $219,000 Total Revenue from Promoted Yapp’s 2015
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Competitive Landscape
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Competition Patents & Revenue
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