Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

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Presentation transcript:

Campaign 2010: Target Programming 1

Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. 2

3 Let’s look at some examples using indexes as the measurement. Indexes at 100=Same Density of target audience as overall general audience delivery. Indexes over 100=Higher Concentration of target audience.

Targeting via News: 4 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV CNBC CNN Fox News Channel Headline News CNN MSNBC

Targeting via News: 5 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV CNBC CNN Fox News Channel Headline News CNN MSNBC Broadcast TV Early Eve News M-F Early Eve News WKD Early Morning News Early Morn Talk/News/Info Late Nite News/Info News Specials Sunday News/Interviews

Targeting via Sports: 6 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN Fox Sports Net Outdoor Channel

Targeting via Sports: 7 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN Fox Sports Net Outdoor Channel Broadcast TV College Football College Basketball Pro Football Golf

Targeting General Audience/Prime Time: 8 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal TBS TNT USA Network Lifetime FX Hallmark Discovery Channel

Targeting General Audience/Prime Time: 9 Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal TBS TNT USA Network Lifetime FX Hallmark Discovery Channel Broadcast TV ABC Prime CBS Prime Fox Prime NBC Prime

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