1. Cable delivers high consumer concentrations in all genres
Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well.
Consumer Density Matters in Boston
LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BOSTON
A25-54 $100K
A25-54 New Car Prospect
WCVB
AM News 61 63
Late News 79 58
WBZ
105
116 81
WHDH 90
167
104
106
WFXT 84 64 94 47
SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BOSTON
A25-54 $100K
A25-54 New Car Prospect
A&E
The First 48
103
171
BRAVO
Flipping Out
152
CNN
Erin Burnett Outfront
135
168
DIY
Barnwood Builders
147
183 E!
Rich Kids of Beverly Hills
142
144
ESPNU
Pre-Draft Camps
180
270
FS1
Major League Soccer
174
277
FOOD
Kids Baking Champ 2
139
NATGEO
Alaska State Troopers
116
170
HIST
Roots Extra
110
109
HGTV
Flip or Flop
133
123
TruTV
Inside Jokes
153
Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know
Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Boston.
Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there.
Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Boston local news, May – Aug AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock.
Source: Nielsen May-Aug 2016 Boston. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years