1. Eliška Dlouhá V8A

2. General information Reach a very large audience Provide information about various events Influence general public’s opinion Newspapers Magazines Radio TV Internet

3. Newspapers One of the oldest forms of mass media News, articles, advertisements etc. Published every day or every week Recycled paper Ways of acquisition: – Newsagent’s and other shops – Subscribe to it 2 forms: broadsheets and tabloids

4. Broadsheets – more serious – political events, catastrophes, crimes, business, culture, sport, weather – photographs, horoscopes, TV programme, crosswords, weekly supplements – Larger, have folded pages Tabloids – lives of famous people, scandals, hoaxes, crime stories, sport – smaller size Broadsheets – seriózní tisk Tabloids – bulvární tisk

5. COUNTRYBROADSHEETSTABLOIDS UK The Times The Independent The Guardian The Daily Mirror The Daily Express The Sun USA USA Today The New York Times The Washington Post The Daily News many local newspapers CZ MF DNES Právo Lidové noviny Blesk Aha

6. Internet Invented in 1969, public since 1990s Replacing the original forms of mass media Spreads illegal contents Anyone can present anything Censored in totalitarian regimes (China)

7. FORM OF MEDIA ADVANTAGESDISADVANTAGES TVavailable understandable misrepresented subjectively reported INTERNET huge amount of information everything can be found here no verification viruses hackers anonymity RADIO you have your hands free have to concentrate to understand the sense NEWSPAPERS fresh news daily to your mailbox you can read it when you have time big size

8. American media Newspapers –Broadsheets: USA Today, The New York Times, The Washington Post Then –Tabloids: The Daily News Magazines –Time, World Report, National Geographic, Cosmopolitan TV –CBS-TV, NBC-TV, ABS-TV –CNN (Cable News Network) and Fox TV –private local TV-stations Radio –CBS (Columbia Broadcasting System), NBC (National Broadcasting System), ABC

9. British media Newspapers –Broadsheets: The Times, The Independent, The Guardian –Tabloids: The Daily Mirror, The Daily Express, The Sun Magazines –The same as in the USA –have a european and UK edition TV –At first only BBC1 and BBC2 –now Channel 5 and IBAC (Independent Broadcasting Authority), produces ITV (Independent TV) and Channel 4 Radio –BBC (British Broadcasting Corporation)

10. Sources http://en.wikipedia.org/wiki/Mass_media http://cs.wikipedia.org/wiki/M%C3%A9dia http://en.wikipedia.org/wiki/Newspaper