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January, 2010 Katz Television Group – National Marketing And Local Media Presentation.

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Presentation on theme: "January, 2010 Katz Television Group – National Marketing And Local Media Presentation."— Presentation transcript:

1 January, 2010 Katz Television Group – National Marketing And Local Media Presentation

2 One-Stop Shopping One-Stop Trafficking Geo-Targeting Behavioral Targeting Addressability Katz Television Group Understands What Political Advertisers Are Looking For: Katz Television Group Services

3 Katz Television Group Is Ready To Meet A Politician’s Objectives Everywhere - On All Screens! XS S M L XL Katz Television Group Assets

4 We Create Customized Solutions With Our Katz TV Assets Based On the Politician’s Objectives And Needs THE KATZ FACTOR By Time Zone By Geo-Targeted Multi-Market By Region Digital Multicast Channels Local Grass Root Events Station Mobile Opportunities Station WebSites Katz Television Group Assets

5 Katz Television Group Offers Advertisers Scale: 546 TV Station Web Sites 56 Million Monthly Unique Visitors 190 DMAs 73.8% Of USA 546 TV Stations Katz Has Access to All 210 DMAs & 100% U.S. Coverage 1,200+ Hours Of Live Local News Per Day Katz Television Group Scale

6 Katz Television Group Power of Our Footprint 1 Spot Across Our Represented TV Stations Delivers: Early Morning 2,000 Early News 3,000 Late News 5,000 TOTAL 10,000 Desperate Housewives 6,447 House6,316 Survivor 5,132 Biggest Loser 4,868 The Katz Factor: Local News Unwired Network Versus High Rated Prime Network Programs Network Source: Nielsen NTI w/o 11/30/09 – All Original Programs

7 1 Spot Across Our Represented TV Stations Delivers: Early Morning 2,000 Early News 3,000 Late News 5,000 TOTAL 10,000 FX: Sons Of Anarchy 3,026 Spike: Ultimate Fighter 2,368 USA: Monk 2,368 A&E: Hoarders 1,974 The Katz Factor: Local News Unwired Network Out-Delivers The Highest Rated Prime Cable Programs Cable Network Source: Nielsen NTI w/o 11/30/09 Katz Television Group Power of Our Footprint

8 Sources From Which US Adults Get Their News And Information % of Total - September 2009 Note: numbers may not add up to 100% due to respondents not having an answer from the list; Read chart as saying that US adults get 31.1% of their news and information from TV Source: ARAnet survey conducted by Opinion Research Corporation as cited in press release, September 24, 2009 Television Is America’s Primary Source Of News

9 1. Customized Multi-Market Campaigns 2. Local TV Segment Sponsorships Such As: Sports, Weather, Finance, Living Green, Childhood Obesity, etc. 3. National Unwired Networks 4. TV Station New Digital Tier Channels Katz Television Group Campaigns Include

10 LOCALISM…“Because All Politics Are Local” GEOGRAPHY…Because Every Political Campaign Has Geographic Areas Of Opportunity! LOCAL MEDIA…Because It Most Effectively Targets Key Markets Where Campaign Advertising Is Most Likely To Lead You To Victory! The Impact Of Geo-Targeting On A Political Campaign’s Success Is Significant Katz Television Group Geo-Targeting

11 Katz National Marketing & Local Media Proposals Maximize A Political Campaign’s Impact MobileWeb Digital Tier Channels TV Promotions Out-Of- Home RadioPOLITICIAN Katz Television Group Impact

12 “Katz” Is The Premier Marketing Solutions Provider That Leads Politicians To Victory!


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