1. Niche Cable “Fills The Gap” Of Those Not Watching The Large Cable Network In The Genre
Relying upon the major Cable network to “cover off” each genre often means leaving audience on the table
Incremental
Reach Opportunity
…of the Niche Cable film audience isn’t watching FX
73%
…of the Niche Cable family/kids entertainment audience isn’t watching
53%
…of the Niche Cable news audience isn’t watching
36%
…of the Niche Cable music audience isn’t watching
36%
…of the Niche Cable science/nature/tech audience isn’t watching
34%
…of the Niche Cable home improvement audience isn’t watching
27%
…of the Niche Cable food audience isn’t watching
21%
…of the Niche Cable sports audience isn’t watching ESPN
27%
Source: GfK MRI duplication analysis Doublebase; Niche audience segment designations as per slide 5