1. Cable delivers high consumer concentrations in all genres
Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well.
Consumer Density Matters in Baltimore
LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BALTIMORE
A25-54 $100K
A25-54 New Car Prospect
WMAR
AM News
105 43
Late News 99 80
WJZ 73 45 46 28
WBAL
108
116 91
101
WBFF 41 61 50
SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BALTIMORE
A25-54 $100K
A25-54 New Car Prospect
AHC
Chasing Conspiracies
249
294
BRAVO
Flipping Out
356
CNN
CNN Newsroom
138
228
COM
Another Period
144
311
DIY
Building Alaska
244
238
FS1
UFC: Main Event
139
185
FOOD
Cake Masters
129
308
GOLF
Golf Central
120
250
HIST
Top Gear
128
153
NFLN
Hard Knocks
208
100
TLC
Extreme Couponing
143
282
USA
Mr. Robot
109
222
Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know
Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Baltimore.
Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there.
Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Baltimore local news, May – Aug AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock.
Source: Nielsen May-Aug 2016 Baltimore. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years