CIVIL Wicked -deals sales presentation By:AlexStang

All content is intellectual property of Clear Channel Media and Entertainment. Sales/Business Goal Over the years Civil has dominated the snowboard and skateboard retail industry in Southern Rhode Island Civil opened a new location in Providence on October 20 th. Thus, giving the business an opportunity for a new market of customers In what way will our business increase sales with men increase by 10% In what way will our service make Civil rank #1 in the winter sports retail industry on consumer reports Business Background

All content is intellectual property of Clear Channel Media and Entertainment. Solution Clear Channel Wicked Deals Program –Every week, Wicked Deals are heavily promoted both on-air and on our websites telling listeners what they can buy for half price. Every Friday morning at 9am, items go on sale to listeners at What you Get! –We write your script using the “ Wicked Dealah” –We produce the commercial from start to finish, running your spot the week leading up to the deal –Along with weekly blast to 90,000 listeners Wicked-deals.com has over 13,000 monthly visitors

All content is intellectual property of Clear Channel Media and Entertainment. Schedule As a wicked-deals participant you have four options of what station you want your spot air. –94WHJY: (30) 30 second commercials Ranks #1 with adults Air Monday-Sunday 6 a.m.- midnight –Coast93.3: (40) 30 second commercials Rank #3 with women Air Monday-Sunday 6 a.m.- midnight –920WHJJ : (50) 30 second commercials Air Monday-Sunday 6 a.m.- midnight B101: (35) 30 second commercials Air Monday-Sunday 6 a.m.- midnight

All content is intellectual property of Clear Channel Media and Entertainment. Cost of Campaign (60) $50 dollar gift certificates –The cost of the campaign drops immensely with consumer behavior factors With the winter season coming most products cost much more than $50 dollars. –Customers will spend much more than the $50 dollar gift certificate in the store on bindings, snowboards, jackets, snow pants, etc… –“$2 Billion worth of gift cards were unredeemed in 20011”-Brad Tuttle

All content is intellectual property of Clear Channel Media and Entertainment. Action Timeline If you accept our offer we will begin working on the scheduling of spots immediately Perfect for the Holidays –With the holiday season approaching this is the perfect time to advertise –Among those who buy daily deals, 31% of customers have not heard of the company before the deal Wicked- deals will give your business the competitive advantage you need. The Time to Act is Now!

All content is intellectual property of Clear Channel Media and Entertainment. Appendix Wearecivil.com Radioexchange.clearchannel.com Avg. Persons M-SU 6a-12 (May’ 11pm) Cume Persons M-Su 6a-12 (May ‘11ppm) Marketing Daily (June 23, 2011) Tuttle, Brad. "Billions Wasted: Do Gift Cards Make Sense When So Many Go Unused?" TIME.com. TIME Magazine, 09 Jan Web. 05 Nov