Jeopardy It starts with “P” Name that Function Bulls Eye Economic Impact Trivia Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy Sports and Entertainment Marketing
$100 Question It is the element of the marketing mix that determines what a customer is willing and able to pay.
$500 Question Name two factors that influence demand for Sports and Entertainment
$500 Answer Price of the tickets How often the event takes place How much promotion is used People involved in event (key players or performers)
Final Jeopardy After collecting and analyzing market research, Wilson’s Bread and Bakery developed a new line of global soups to add to their already long list of popular soup choices. They have ordered ingredients directly from the native countries and have come up with a new series of TV commercials showing their mascot, Wilson, in several different international locations. They have decided to charge $8 per bowl because they feel that their target market will appreciate the exotic ingredients. After reading this scenario, decide how many of the functions of marketing are included and list them. HINT: There are 5
Final Jeopardy Marketing Information Management Product/Service Management Distribution Promotion Pricing