1 Future Aircraft IFE Hardware Mfg Perspective Ken Brady Thales Avionics.

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Presentation transcript:

1 Future Aircraft IFE Hardware Mfg Perspective Ken Brady Thales Avionics

2 Convergence vs. Divergence Convergence –Highly Capable IFE Systems –Standards Based (ARINC, WAEA, etc.) Divergence –Broader Range of Potential Services –Blurring of IFE Boundary –One size does not necessarily fit all

3 Converging Services Common/Similar Services Common Architecture Similar Equipment

4 Basic Features Audio and Video Services –Broadcast Audio, Broadcast Video –Audio-On Demand, Video On Demand (AVOD) Flight Information Services –Moving Map, Location Information, Atlas –Fixed Presentation -> Personal Interactive

5 Common Enhancements Enhanced AOD Player –Sorting, Playlists, etc. Interactive Applications –Applications as Web Sites 115 VAC PED Power USB Plug –Power and Charge some Personal Devices

6 More Common Enhancements Multi-Function Controller –AVOD, Games, Intranet Surfing/Navigation –Keyboard, Credit Card Reader, Graphic Displays –Integrated Phones? Very Limited Future

7 Diverging Services Significantly Different Capability Different Equipment & Installation

8 Connectivity Many Different Approaches –KU Broadband ConneXion, Row44, Panasonic –Immarsat – Swift 64 / BGAN ON Air - Swift64/BGAN –Terrestrial (North America) Verizon, others?

9 Telephone Service Use of Passenger’s Personal Handset –Voice Service –Data Services SMS, , Instant Messaging –PicoCell Based Traditional Connections Satcom, Terrestrial Broadband Connections –Voice over IP (VoIP)

10 Satellite Television Wide Range of Current Offers –Video Quality –Number of Independent Programs –Antenna Issues –Licensing issues –Domestic vs. World-wide content DBS programming vs. dedicated programming ala CBB Airshow to Discuss

11 Data Services Provided On/Off Aircraft Daily News Content Daily e-Publications Monthly Content (Video, Audio, Apps) IFE Purchase Transactions Real-time Credit authorization Live Text News, Weather, Sports Pax , SMS Internet Access IFE phone calls Cell-phone calls IFE BITE Data Crew Defects Logs Crew Discrepancy Logs Departure Gate Cruising Prior to Arrival Arrival Gate Turn-Key Maint. Usage Statistics Pax Survey Results Crew Reports & Logs Physical Inventories Transactional Data BITE data Meet/Greet Aircraft Seat Sweeps System Repair GSM WIMAX (802.16) INMARSAT Sneaker-net WIMAX INMARSAT Ku-Band INMARSAT Ku-Band INMARSAT Ku-Band GSM WIMAX INMARSAT Sneaker-net WWW Airline Operations Network Departure Control SITA ARINC 3 rd Party Services Passenger Manifest Freq. Flyer database Pax Preferences Taxi Advanced BITE Info

12 Passenger Personal Devices Unclear Impact on IFE Market –Irrelevant to IFE? –Supplemental to and integrates with IFE? –Replacement for IFE? –MobileIFE™: A new IFE paradigm providing on-board applications and content for the personal devices

13 What does this mean to the passenger ? PED’s Cell Phones MP3 iPOD Games MusicGames Videos Maps Promotions Hosted 3 rd Party Sites Broadband SATCOM Local Access Off Aircraft Access

14 Portable IFE Where does this Fit? –Small Aircraft, Not Long Range –Domestic Routes, Not International –Used to Generating Incremental Revenue

15 IFE is Converging Basic Services are Stable and Defined Basic Services are Mature Platforms Support Application Variety

16 IFE is Diverging Scope of IFE is Broadening Broad Range of New Services Many Incompatible Choices

17 Avion Magazine Article Technology Trends in IFE by Dan Reed of Thales Avionics AVION Part 1 is in Quarter 1 Issue 2006 Part 2 is in Quarter 2 Issue 2006

18 Thank You