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OnAir WAEA, Zurich May 2007. © OnAir 2007 2 Mobile OnAir.

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Presentation on theme: "OnAir WAEA, Zurich May 2007. © OnAir 2007 2 Mobile OnAir."— Presentation transcript:

1 OnAir WAEA, Zurich May 2007

2 © OnAir 2007 2 Mobile OnAir

3 © OnAir 2007 3 Mobile OnAir Passengers use their own mobile phones during flights SMS, email & voice Supports BlackBerry ™ -type devices Invoiced by passenger’s home mobile operator, at international roaming rates Voice Off mode for night flight segments Enhance value proposition to passengers Service launch with regional flights in Europe, gradually extended worldwide by end-2008

4 © OnAir 2007 4 Launch customer Commercial trials Service coverage Certification H1/07 Ryanair A320-familyB737 H2/07 Service rollout H1/08 H2/08 H1/09 Rest of the world Roaming: +90% of ww subscribers License: Europe, ME, APAC, etc B777, B747, A330, A340, A380, A350 TAPbmi Air France Europe Roaming: +95% of subscribers License: 23 European countries Note: Service deployment to the rest of the world is dependent on ALVAv2 availability

5 © OnAir 2007 5 Low Cost Carrier Strategies LCC operators have a very different pedigree and history than traditional flag carriers Natural Link between high growth economies and high growth airline start-ups; India, South America, China Entrepreneurial, non-airline, non-government money Exposure and activity in other markets; Telecommunications, Internet, Media in particular As a result the airlines have been created & branded with ancillary revenue at the core of their proposition: Both internal and external income streams

6 © OnAir 2007 6 LCC’s and Inflight Mobile Services Good fit with emerging/high growth nations strategies technology leadership and innovation Value added services appear to be less important than brand extension Enhancement of airline brand through partnerships Increased exposure of Airline brand through terrestrial channels Revenue source: 1. Income via passenger traffic 2. Income through promotions and partnerships 3. Sponsorships and advertising Added benefits to service quality, personalising the inflight experience

7 © OnAir 2007 7 Roaming & regulatory Roaming agreements: 160 agreements signed or in progress Targeting 200 key mobile operators covering +90% of worldwide GSM subscriber base by end 2008 Spectrum licensing: 2006: CEPT Framework adopted 2007: Secure national authorisations in most European countries From 2008: regulatory approvals in line with service availability Priorities adjusted based on customer needs

8 © OnAir 2007 8 End-to-end service architecture OnAir business systems OnAir point of presence OnAir GSM ground infrastructure Repository Ground station @

9 © OnAir 2007 9 Airborne system ComponentDescription Control panelEnables crew to control the system e.g. turn to Voice Off mode Leaky lineDistributes signals uniformly throughout aircraft to keep electromagnetic radiation at minimum Airborne GSM serverManages the overall system PicocellManages radio interface to mobile phones in the aircraft Onboard channel selectorPrevents onboard mobile phones from connecting to ground networks

10 © OnAir 2007 10 Integrated connectivity solution

11 © OnAir 2007 11 An integrated solution for broadband connectivity Laptop & PDA access to Internet & corporate networks Link OnAir Laptop In-seat system IFE access to Webmail, Webchat & Internet GSM mobile phone/smartphone Third-party applications (IFE, telemedicine, EFB)

12 © OnAir 2007 12 Value proposition of the connected cabin Improve Business/First Class service by enabling business travellers to: −Access their corporate networks from their laptop −Access emails from smartphones −Receive & make voice calls Enrich the entertainment portfolio for leisure passengers: −“Chat” during flights, check personal email, browse the Internet −Text messaging −Access sponsored consumer sites, shopping through micro-payments Increase airline efficiency −EFB −Cabin crew email, access to real-time information, i.e service recovery

13 OnAir Keep in touch www.onair.aero


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