1. 1 Future Aircraft IFE Hardware Mfg Perspective Christine Kunkle Rockwell Collins

2. 2 Designing Hardware While Anticipating Consumer Trends Tortoise (IFE Hardware) –Highly Regulated Industry (Aviation) –Airlines/OEM Desirability for Stable Product Offerings Hare (Consumer Trends) –Ever More “Connected” World –Passenger’s Desire for On-Ground to In Air Seamless Experience

3. 3 On Ground Trends Lead IFE Functionality Passenger experiences at home and in the office continue to drive IFE – Increasing availability of “on-demand” and interactive entertainment in the home raises expectations of similar capabilities on aircraft – Internet use will continue to drive expectations of connectivity in flight – Wireless becoming the “preferred’ method of connectivity when away from the home/office Consumer electronics sales increases annually, video category leads all products… …Gaming industry continues strong growth Worldwide Internet users continue to grow… …Wireless subscribers to surpass main telephone line PC sales growth improves Entertainment more interactive and is no longer just video… …Gaming more mobile and online Wireless LAN is key component of public networks, broadband continues to grow worldwide… …Wireless internet users grow substantially Smaller hardware with PC capabilities 802.11

4. 4 Data The Connected Aircraft etc

5. 5 Seeing Eye to Eye Recognition that Consumer Market Move Faster Than IFE Life Cycles –Use Standard Technologies and Interfaces –Leverage Aircraft Data Network –Supplant Hardware driven implementations with content driven designs –Drive to simplify content supply chain, using web based tools

6. 6 Providing Relevant Onboard Content Live Video Content

7. 7 Providing Relevant Onboard Content Enhanced Interactive Flight Information Day – Night Zone Map Total Route Map High Resolution Map Auto Zoom Map

8. 8 Providing Relevant Onboard Content Enhanced Interactive Flight Information – Skin-able Design

9. 9 Thank You