Visual Merchandising and Display Part 3

Display Areas Storefront Store layout Store interior Interior Displays

Store Interior Lighting Fixtures Color Schemes

TYPES OF LIGHTING Primary – Main type of lighting – Lights up whole display – minimizes shadows or dark spots – Ex: florescent lighting Secondary – Lights up specific parts – Ex: spotlight Atmosphere – Creates ambiance – Ex: lamps, candles, fireplace, black lights

Fixtures – Holds of displays merchandise – Permanent and movable – Display cases – Counters – Shelving – Racks – Benches

Color Schemes Walls Floors Fixtures

Visual Merchandising and Display Part 4

Display Areas Storefront Store layout Store interior Interior Displays

Space design Fixtures and hardware Mannequins Floor and wall coverings In-store signage

Types of interior displays Closed – See, not touch Fine jewelry Collectibles High-end perfumes

Types of Interior Displays Open – encourages handling Clothes racks Shoes Accessories Costume jewelry Housewares

Types of Interior Displays Architectural – shows use of product Room vignettes Kitchen set-ups

Types of Interior Displays Point-of-purchase – promotes impulse buying Tabloids, magazines Candy, mints, gum Small accessories Related items

Types of Interior Displays Decorations – promote seasonal or holiday themes

Visual Merchandising and Display Part 3