STAKEHOLDER MANAGEMENT

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Presentation transcript:

STAKEHOLDER MANAGEMENT Martin Andersson Mathias Högberg Konrad Wladyko

Stakeholder Management

Power/Interest Analysis Analyzing influence and power exertion among stakeholders The Power/Interest Matrix Provides Valuable information Four Sectors, divided according to level of power/interest Analyses two questions: How interested is each group to impress it’s expectations on the organizations decisions? Do they have the means (power) to do so?

Stakeholder identification Internal External Strength and weakness Cause?

Stakeholder analyse Identifying Key part

Power/interests matrix

Questions What does Stakeholder mean? Define Stakeholder Management. Describe a Stakeholder Map. Stakeholders are divided into two groups, explain them. Describe the Power/Interests matrix. How is it structured? The Power/Interest Matrix analyses two questions. Which questions?

Answers One who has a share or a interest in an enterprise. It is an necessary part of the project management process. Shortly presented it's a way to identify and manage all the relevant stakeholders in order to ensure the success of the project. A Stakeholder map is used to show what the stakeholders are interested in Internal and external. Internal can for example be those who are providing finance ore those who have a legal contractual relationship to the project. The external stakeholders are defined as those who influence or affect, or are influenced or affected by the project. But are not normally engaged in the projects transactions and is not the biggest part of the projects survival. The Power/Interest Matrix is divided in to four sectors, according to the stakeholders level of power and interest. The vertical ”axis” describes the level of power, high or low, and the horizontal ”axis” describes the level of interest, also high or low. Stakeholders are grouped in these four sectors. The questions analyzed are: ”How interested is each stakeholder group to impress it’s expectations on the organizations decisions?” and ”Do they have the means (power) to do so?”

References and further reading http://www.themanager.org/pdf/Stakeholder%20Management.PDF http://www.mosaicprojects.com.au/Resources_Papers_049.html