2 Aims and Objectives P4Mission Statements- setting the purpose of the organisationAims – to help the business achieve their strategic plans. Different sectors have different aimsObjectives- these are aims that are broken down to make them more achievableSMART- this tool helps a business to ensure their aims are achievable.
3 Aims and Objectives Influencing factors; Stakeholders- stakeholders will influences business and influence the aims and objectives that they set.Business environment- the external environment, e.g. The recession will affect the focus and aims of a businessBusiness type and who owns it- the owner and their personal beliefs and aims will affect the overall business aims.Business Structure- the functional areas and business organisational structure will affect the aims a business set, how the business is organised will impact on the functional areas work together and meet the business aims.
4 Aims and ObjectivesFor TWO contrasting businesses research their aims and objectives.Describe 2 aims and objectives for each businessExplain if the objectives are SMARTExplain the four different factors that affect a business and the aims they set.