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Stakeholder Analysis in Project Management Prepared by Bes M. Calub, May 2012.

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Presentation on theme: "Stakeholder Analysis in Project Management Prepared by Bes M. Calub, May 2012."— Presentation transcript:

1 Stakeholder Analysis in Project Management Prepared by Bes M. Calub, May 2012

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3 Who are stakeholders? - People, groups or organizations who are affected by or can affect a project or a decision. Prepared by Bes M. Calub, May 2012

4 Stakeholder interests: - something that is important for people, groups or organizations because it affects their needs and goals. Prepared by Bes M. Calub, May 2012

5 Stakeholder influence: -Refers to the power, authority or control over resources or over other stakeholders Prepared by Bes M. Calub, May 2012

6 What is stakeholder analysis?  The process of identifying the people, groups, and institutions that will affect or can be affected by a project positively or negatively. Prepared by Bes M. Calub, May 2012

7 What is stakeholder analysis?  The process to analyze the stakeholders’ interests, influence problems likely to be encountered and strategies to solve them. Prepared by Bes M. Calub, May 2012

8 Stakeholders to be involved in Project Management Stakeholder’s Interest in the Project Stakeholder’s Influence Over the Project *Stakeholder’s interest: indicate if low or high; explain why it is low or high **Stakeholder’s influence: indicate if low or high; explain why it is low or high Stakeholder Matrix

9 Stakeholders to be involved in Project Management Stakeholder’s Interest in the Project Stakeholder’s Influence Over the Project Villagers High Because they will be moved out of the area where the road will be built. Low Because they know they have to follow or else…. *Stakeholder’s interest: indicate if low or high; explain why it is low or high **Stakeholder’s influence: indicate if low or high; explain why it is low or high Simple Stakeholder Analysis Example: Project to build a road

10 Group Exercise (20 min) Part 1  Fill in the Stakeholder Matrix.  Identify the five most important stakeholders in your Proposed Project  Rate the stakeholders’ main interests and influence whether “low” or “high”. Explain why.

11 Group Exercise (0 min)

12 Group Exercise (20 min) Part 2  Copy the names of your stakeholders in oval cards.  Insert the cards in the Stakeholder Map  Keep your group output for presentation later.

13 High Low Influence Make a List of stakeholders (one card, one stakeholder) Interest 1 2 3 4 5 Stakeholder Map

14 High Low Influence High Interest Stakeholder Map…what does it mean?

15 High Low Influence High Interest Key players Very interested in the project, and high impact on decision-making * Should be closely involved throughout to ensure their support Stakeholders Map: Types and Levels of Stakeholder Involvement

16 High Low Influence High Interest Key subjects Very interested in the project, but little influence Less impact on decision-making *Require special efforts to ensure that needs are met and participation is meaningful

17 High Low Influence High Interest Key setters Not so interested in the project, but has high influence. Impact on decision making Could be a risk? * Need to be kept informed and views acknowledged

18 High Low Influence High Interest Crowd Less important *Unlikely to be closely involved in the project and no special strategies are required

19 Thank You!


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