Internet Safety Organizations confidential Build-A-Bear Workshop Internet Safety and CyberBullying is an important issue that is relevant to kids in this generation Our Commitment: Work together to make the internet a safer place for kids IndustryPolicy\Law EnforcementTeachers\Educators ParentsKids

Page 2 confidential Reaching Kids With the Cyber Safety Message Throughout the year, we add special ways to make kids more aware of what they can do to protect themselves! We estimate that we had as many as 2,600,000 impressions on “Stop Block and Tell” since October Over 165,000 Guests have taken the Stop Cyberbullying pledge Over 200,000 Guests have taken a Cyber Safe Quiz to help them understand the best ways to remain cybersafe! Since October 2009, 350,000 In-store Calendars have been handed out to Guests. Build-A-Bearville launched Stop Cyberbullying month in October 2009 to educate kids on the importance of playing safely on line. Kids

Page 3 confidential Reaching Parents and Partnering with Others through the Cyber Safety Message Parents Total outreach via all channels of media relations 70,472,240 impressions Sponsored the Stop CyberBullying Event On Capital Hill in October 2009