Pathos Originally from Mr. Jeff Olson. Pathos 1. What is the cruelest thing you’ve ever said to someone? 2. What is the most wonderful thing you’ve ever.

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Presentation transcript:

Pathos Originally from Mr. Jeff Olson

Pathos 1. What is the cruelest thing you’ve ever said to someone? 2. What is the most wonderful thing you’ve ever said to someone? 3. Which is more memorable? Why?

Pathos Defined forms of expression evoking a feeling of pity or compassion. This can be through images, music, words. Any text that reaches an audience.

Pathos As a writer, it’s OK – perhaps even encouraged – to use an emotional appeal to capture your reader’s interest. However, we find that messages based solely on an appeal to the heart can often be shallow, lacking in substance to truly persuade an audience of the validity of the argument.

Analyze the Ads Watch the following ads Tim Pawlenty (political ad) ASPCA (charity ad) Stem Cell Research (issue ad)

Ad Analysis Outline the Argument 1. What is it about? 2. What is its nature? (Is it positive or negative? Does it present ethos, pathos or logos?) 3. What should be done about it?

Conclusion 1. How do negative emotions fare against positive emotions? 2. Can emotion overwhelm logic in the presentation of a message? 3. SHOULD emotion overwhelm logic in the presentation of a message?